Strength in style

Together with Macmillan Cancer Support, we offer a service to improve the quality of haircare for people living with cancer. Please be in touch to learn more, we’re here to help.

We’ve teamed up with the Macmillan Cancer Support team to offer expert hair care to people affected by cancer. We want to help clients going through this difficult experience by providing them with a point of contact who is able to offer practical help and advice from the moment their hair starts to thin or fall out to when it grows back.

Our Strength in Style Consultants have undergone intensive training: this includes specialist training in helping people with choosing, fitting, personalising and cutting wigs and advice on re-growth.

The relationship between a person and their hairdresser is extremely personal. We know that hair loss can have a really devastating impact and we are here to help.

“My daughter has just started her cancer treatment and heard that Toni&Guy offered a wig fitting service. The stylists were so kind, professional and compassionate and helped her to face this traumatic challenge.”


"My hair is falling out, and I have found this very traumatic. Claire, the wig specialist was exceptional and styled my wig to suit me, with great patience. She gave me the confidence to wear it, and it is perfect.”


Working with Macmillan and Strength in Style not only inspires us but gives us a completely different reason to be the best we all can be. Hairdressing isn't just a job, it really does change lives.

John, TONI&GUY Burton

Would YOU like to book an Appointment?

To make a Strength in Style appointment, please contact your nearest participating salon and ask to speak with a Strength in Style Consultant. You can then discuss your concerns and needs with the Consultant to agree on a suitable appointment time and length.

The initial consultation with a Strength in Style Consultant is free.

The wig personalisation service will be charged at a blow-dry price. The cost of any other service will depend on the length of time it will take to address the client's needs but we aim to keep costs as low as possible.

If you would like to find your nearest Strength in Style salon, please use the link below and click on the Strength in Style option.

Should you have any queries, please get in touch. 

Call 0207 9219039 or email

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Look good, feel better

Look Good Feel Better is dedicated to improving the self-esteem, confidence and wellbeing of people undergoing treatment for any sort of cancer improving their self-image and appearance through free group and self-help skincare and make-up workshops that create a sense of support, confidence, and wellbeing. Registred charity No. 1031728

The Little Princess Trust

The Little Princess Trust provides real hair wigs to boys and girls across the UK and Ireland that have sadly lost their own hair through cancer treatment. Registred charity no. 1113172