St James's Show London Collections Men SS16

The show

  1. Designer inspiration:
    The press and consumer event was styled by Darren Kennedy who wanted to bring together the heritage of Jermyn Street with the modernity of the brands that line the street.

    Hair inspiration:
    Working off the mix of heritage with modern, we created a style that on the sides was polished but on the top there was texture and movement. A desirable young guy's look that is easy to recreate at home.

    Get the look

    1. Step 1

      Prep the hair with label.m Volume Mousse.

    2. Step 2

      Blow-dry away from face, keeping sides neat and polished, contradicted by more natural movement on the top.

    3. Step 3

      Apply Deconstructer for a perfect matt disheveled look.

    4. Step 4

      Finishing touch, quick spritz of label.m Hairspray.

    5. Must have label.m haircare:

      label.m Volume Mousse, Deconstructer and label.m Hairspray.

    6. In the Session kit:

      label.m Small Hot Brush, label.m Tail End Comb for separation and detail, labelm Tourmaline Dryer.

    7. Hair by Daniele De Angrlis and the TONI&GUY Session Team

About St James's Show

  • With an open-air catwalk along Jermyn Street showing the finest fashion from the area. With his pick of Jermyn Street, St James's menswear brands,...

More St James's Show shows

  • London Fashion Week Men's SS18

  • London Collections Men SS17