The show

Collection inspiration:
Jermyn Street and St James’s is an iconic menswear hub that has modernised brilliantly. This fashion show is a celebration of traditional and more contemporary brands that serve every gentleman. I’ve selected key looks from each brand, showcasing everything from evening wear and power suits to more luxury sportswear and summer classics.

Hair inspiration:
The hair for this show needed to represent a true British gentleman so I created a clean and polished version of the models own hair to embrace their individuality for a natural and refined look. The clothes in this collection are super expensive so the hair needed to reflect this

Head of Team
Philipp Haug

Get the look

1. Step 1

   Prep the hair with label.m Volume Mousse and using your fingers, roughly dry the hair with a label.m Ceramic Tourmaline Dryer

2. Step 2

   Using a label.m Grooming Brush, continue to dry the hair away from the face adding a light spritz of label.m Sea Salt Spray to add height and texture

3. Step 3

   Finish the hair with a small amount of label.men Deconstructor for added definition and hold

label.m Professional Haircare Must Haves

label.m Volume Mousse, label.m Sea Salt Spray, label.men Deconstructor

In the session kit

label.m Tourmaline Dryer, label.m Grooming Brush