Daniel w fletcher London Fashion Week Men's AW17

Saturday 7th January 10.30am

The show

Collection inspiration:
For his second collection, Daniel w Fletcher drew upon the social landscape of 2016 and that of the 70s, both of which were experiencing unrest and where young people were desperate to been seen as individuals. As we embark on a new year, Daniel’s aim was to spread a message of positivity through his clothes, and as a young designer, have his voice heard.

Hair inspiration:
Following on from Daniel’s vision, Daniele and team created a style that harkened back to the 70s where hair wasn’t too polished or stylised. Using the model’s natural hair texture, the team created an easy, soft feathered look.

Head of Team
Daniele De Angelis

  • Get the look

    1. Step 1

      Apply and distribute throughout label.m Volume Mousse or Volume Foam (depending on density of hair)

    2. Step 2

      Begin to blow-dry using a combination of the label.m Styling Brush and label.m Small Hot Brush to achieve soft feathering

    3. Step 3

      Finish with look with flicks using a label.m Advance Pro Curling Tong 19mm

    4. Step 4

      Set with label.m Hairspray

    label.m Professional Haircare Must Haves

    label.m Volume Mousse, label.m Hairspray

    In the session kit

    label.m Stying Brush, label.m Small Hot Brush, label.m Advanced Pro Curling Tong 19mm

    About Daniel w fletcher

    • Daniel W. Fletcher graduated from Central Saint Martins in 2015 after studying Fashion Design: Menswear. Daniel established his namesake label shortly...