What we wear London Fashion Week Men's AW17

Saturday 7th January 4pm

The show

Collection inspiration:
This is a contemporary menswear brand inspired by the wardrobe of the everyday man. While the collection was handmade in London, inspiration has been drawn from different cultures, design and architecture from around the world

Hair inspiration:
The hair took its cues from the collection, using the models’ natural texture embracing each of their unique style to incorporate an ‘everyday’ feel into the final look

Head of Team
Charlie Cullen

  • Get the look

    1. Step 1

      Apply label.m Volume Mousse and blow dry away from face to a groomed shape

    2. Step 2

      Work label.m Sea Salt Spray into fringe area using hands to encourage a slightly more natural movement

    3. Step 3

      Finish with label.m Matt Paste using fingers to ruffle hair away from face

    label.m Professional Haircare Must Haves

    label.m Volume Mousse, label.m Sea Salt Spray, label.m Matt Paste

    In the session kit

    label.m Styling Brush, label.m Backwash Comb

    About What we wear

    • What We Ware are a contemporary menswear brand inspired by the wardrobe of the everyday man. Their brand ethos consists of incorporating timeless style...