Daniel w fletcher London Fashion Week Men's SS18

Saturday 10th June 15.30

The show

Collection inspiration:
Daniel w. Fletcher and team were inspired by images from the 70’s, in particular those of The Rolling Stones. Combined with a retro sportswear theme, the collection seen today featured block colours and minimalistic clothing.

Hair inspiration:
Taking its cue from the old-school sportswear influence, the hair remained minimal but gave off the appearance of being sweaty, resembling a gentleman in the gym. Daniele and the session team, worked with the models’ natural curls and length to create a diverse range of looks.

Head of Team
Daniele De Angelis

Get the look

  1. Step 1

    Apply label.men Thickening Tonic and using your fingers, brush through away from the face

  2. Step 2

    Using a label.m Small Round Brush, blow dry the hair away from the face to create a smooth surface

  3. Step 3

    Apply label.m Souffle bit by bit and comb through using a label.m Wide Tooth Comb

  4. Step 4

    Finish with label.m Hairspray and smooth down with hands

label.m Professional Haircare Must Haves

label.men Thickening Tonic, label.m Volume Mousse, label.m Souffle

In the session kit

label.m Tourmaline Dryer, label.m Wide Tooth Comb

About Daniel w fletcher

  • Daniel W. Fletcher graduated from Central Saint Martins in 2015 after studying Fashion Design: Menswear. Daniel established his namesake label shortly...

More Daniel w fletcher shows

  • London Fashion Week Men's AW18

  • London Fashion Week Men's AW17