John Smedley London Fashion Week Men's SS18
Saturday 10th June 12.00
This season the brand introduces ‘Precision/Fluidity’, a collection filled with firsts and new design development, yet remaining true to the brands heritage. Everyday items have been carefully edited to their essential form and function, freed from distractions to focus on what is important. Shapes and materials are finely tuned for the perfect balance of aesthetic appeal and practical simplicity. The combination of high concept and low maintenance gives this collection a sense of sustainability, communicating both the extended lifecycle of the object, and the considered style of the owner.
The hair seen at today’s show was both understated and typically British. Featuring both men and women, the hair remained gender-neutral working with the model’s individual hairstyle. Cos Sakkas and the team created movement and texture for those with short hair, and two girls rocked glam ponytails.
Head of Team
Get the look
Apply label.m Volume Mousse onto dry hair to create texture and a foundation base
Blast through hair using the label.m Tourmaline Dryer
Using your hands, work label.men Deconstructor throughout the mid lengths to the ends to enhance the separation and create a natural shine