{"title":"Hair Serum","description":null,"products":[{"product_id":"label-m-fashion-edition-shine-mist","title":"LABEL.M Fashion Edition Shine Mist","description":"\u003cp\u003eTransform dull hair and create instant reflection and ultimate shine with this global Fashion Edition backstage hero. The multi-functional, weightless mist features Argan Oil to moisturise and smooth flyaways while our exclusive Enviroshield Complex protects against UV rays. Leaves hair beautifully glossy and radiant.\u003c\/p\u003e","brand":"LABEL.M","offers":[{"title":"Default Title","offer_id":54428758016349,"sku":"LCMSM0200","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/200mlFashionEditionShineMistFront.jpg?v=1747748336"},{"product_id":"kerastase-resistance-serum-therapiste-30ml","title":"Kérastase Resistance Serum Therapiste 30ml","description":"\u003cp\u003eKérastase Resistance Thérapiste is a repairing regime for very damaged and over processed hair that is dry and brittle with visible split ends. \/\/ Enriched with FIBRA-KAP™, a powerful complex designed to compensate for missing KAPS (Keratin Associated Proteins). KAPS account for up to 50-60% of the hairs structure and start to deplete when hair becomes damaged. Also formulated with Ressurection Sap, an extract from the Myrothamnus Flabellifolia plant, known for its ability to resurrect itself, helps preserve the structure of the hair fibre. \/\/Kérastase Serum Thérapiste is a double serum that’s texture combines a repairing cream and a binding serum to instantly reinforce and resurface the hair fibre. This repairing dual-serum protects hair against heat up to 230°C and halves blow-drying time. \/\/ Hair is repaired at its core, the hair fibre regains strength and elasticity and split ends are sealed. Suitable for use both on fine and thick hair. \/\/ Directions for use:Apply to clean towel-dried hair. Massage onto the lengths and ends of hair. Blow dry and style as usual. Can also be applied to the ends of dry hair. \/\/ For best results, use as part of the Thérapiste routine.\/\/ View Kérastase Resistance range\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":54463471059293,"sku":"KERRST30","price":36.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/kerrst30.jpg?v=1730376428"},{"product_id":"kerastase-nutritive-8hr-magic-night-serum","title":"Kérastase Nutritive 8HR Magic Night Serum","description":"\u003cp\u003eThis eight-hour magic serum helps conditioner and replenish dry hair. It works through the night while you sleep. Blending professional ingredients such as Root extract and essential vitamins, the serum leaves you with hair feeling lightweight and luxuriously nourished. The intense overnight treatment contains a beautiful fragrance, designed to develop and enhance while you sleep, without the need to rinse in the morning.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":54463487115613,"sku":"KNMNSE90","price":36.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/knmnse90.jpg?v=1764850997"},{"product_id":"kerastase-genesis-serum-anti-chute-fortifiant","title":"Kérastase Genesis Serum Anti-Chute Fortifiant","description":"\u003cp\u003eDaily anti hair-fall fortifying serum for weakened hair, prone to falling due to breakage. Enriched with Edelweiss Native Cells, Ginger Root \u0026amp; Aminexil the serum improves fibre resistance to minimise hair fall and maximise beautiful hair. The fibre is stronger*. *After the use of the Genesis system = Bain Hydra Fortifiant + Fondant Reinforcateur + Serum Anti-Chute OR Bain Nutri-fortifiant + Masque Reconstituant + Serum anti-chute. Directions: Use once daily in the morning or before going to bed during a 6 week period. Apply 4 does on towel dried-scalp, section by section. 1 dose = 1 pipette until the mark. In case of contact with eyes, rinse them immediately and thoroughly.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"","offer_id":54463492063581,"sku":"KGSACF90","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/kgsacf90.jpg?v=1730376495"},{"product_id":"kerastase-specifique-potentialiste-serum","title":"Kérastase Specifique Potentialiste Serum","description":"\u003cp\u003eA defence serum enriched with Vitamin C and 10% Bifidus Prebiotic for all hair types, normal, dry, sensitive or oily scalps. This balancing serum intensely nourishes and helps defend against an uncomfortable scalp for a revitalised and refreshed feeling. This fast absorbing serum helps to protect against external aggressors and promotes healthy-looking beautiful hair.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":54463501042013,"sku":"KESPS090","price":36.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/kesps090.jpg?v=1730376588"},{"product_id":"kerastase-chroma-absolu-leave-in-serum","title":"Kérastase Chroma Absolu Leave in Serum","description":"\u003cp\u003eThis lightweight serum smooths the surface of the fibre and protects against heat, humidity, and frizz. Enriched with Vitamin E, known for its anti-oxidant properties and Latic Acid, known to trap dulling minerals, this serum protects colour from external aggressors, boosting shine and colour vibrancy.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":54463502319965,"sku":"KECLS150","price":25.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/kecls150.jpg?v=1730376611"},{"product_id":"kerastase-genesis-homme-daily-anti-hair-fall-fortifying-serum","title":"Kérastase Genesis Homme Daily Anti-Hair Fall Fortifying Serum","description":"\u003cp\u003eSérum anti-chute fortifiant is a daily anti hair-fall fortifying serum for weakened hair, prone to thinning. Use once daily in the morning or before going to bed during a 6-week period. Apply 4 doses on dry or towel-dried scalp, section by section. 1 dose= 1 pipette until the mark. Do not rinse. In case of contact with eyes, rinse them immediately and thoroughly.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":54463504744797,"sku":"KGHDAF90","price":36.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/3474637077495.MainHomme.jpg?v=1759841215"},{"product_id":"kerastase-nutritive-moisturising-scalp-serum-dry-scalp-90ml","title":"Kérastase Nutritive Moisturising Scalp Serum - Dry Scalp 90ml","description":"\u003cp\u003eNutri-Supplement Scalp Serum by Kérastase is a moisturising scalp serum for dry scalps. This is our scalp care: a niacinamide enriched serum that provides hydration and care to nourish dry hair \u0026amp; scalp. This dry scalp serum has a non-greasy fluid formula that provides hydration and care for the scalp. Bottle made of 20% recycled glass.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":54463505105245,"sku":"KNMSS090","price":36.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/knmss090.jpg?v=1730376647"},{"product_id":"kerastase-nutritive-nourishing-split-ends-serum-dry-split-ends-50ml","title":"Kérastase Nutritive Nourishing Split Ends Serum - Dry \u0026 Split Ends 50ml","description":"\u003cp\u003eNourishing Split Ends Serum by Kérastase is a highly nourishing and smoothing serum for dry hair with split ends. Our leave-in serum, enriched with polymers and lipids, is designed to improve the look of dry and split ends. This nourishing oil conditions dry and split ends and has a translucent oily-looking texture.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":54463505138013,"sku":"KNSES050","price":35.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/knses050.jpg?v=1730376650"},{"product_id":"kerastase-premiere-repairing-anti-frizz-filler-serum-90ml","title":"Kérastase Premiére Repairing Anti-Frizz Filler Serum 90ml","description":"\u003cp\u003eKérastase Repairing Anti-Frizz Filler Serum is a lightweight leave-in treatment which, when used with the Première routine, helps the inner repair* of all types of damaged hair, leaving it glossy and supple.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test after continues use of full Première routine.\u003c\/p\u003e\n\u003cp\u003eBecause of its increased porosity, processed hair can absorb up to 3 times more calcium from water than untreated hair, leading to a damaging calcium overdose which is noticeable inside and on the outside of the hair fibre. Kérastase Repairing Anti-Frizz Filler Serum has a dual action: its light, balmy texture helps seal the cuticles to shield hair’s surface, while coating the fibre to help fill external damage. Your hair is protected from the calcium damage of hard water, as well as from humidity, and heat up to 230°C*. Frizz is eliminated, and hair is left smooth and supple, easy to style. For even more care for your bleached or damaged hair, combine with the rest of the Première range.\u003c\/p\u003e\n\u003cp\u003eTry the maximum power of the layering technique: Start with the pre-shampoo treatment, Kérastase Première Decalcifying Repairing Pre-Shampoo Treatment, then without rinsing off the treatment, use the Kérastase Première Decalcifying Repairing Shampoo on top. Follow with the conditioner or mask before applying the Kérastase Première Repairing Anti-Frizz Filler Serum as a final repair step. Recreates up to 99% of hair’s original strength\u003cem\u003e Up to 72H Anti-Frizz\u003c\/em\u003e*\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on sensitised hair after continued use of the full Première routine vs. non- sensitised hair.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":54463506121053,"sku":"KEPRFS090","price":36.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/keprfs090.jpg?v=1730376678"},{"product_id":"loreal-professionnel-steampod-concentrated-serum-for-all-hair-types","title":"L'Oréal Professionnel Steampod Concentrated Serum for all hair types","description":"SteamPod Professional Smoothing Treatment is a thermo-protective that protects hair from heat and extreme humidity conditions.\u003cbr\u003e  \u003cbr\u003e This L'Oréal Professionnel concentrate is formulated without water and enriched with Alpha-silane.  Activated by heat and steam, it creates a protective layer around the hair fiber lasting up to 5 shampoos**.\u003cbr\u003e  \u003cbr\u003e Benefits for hair that is:\u003cbr\u003e • Hair is softer and nourished up to 5 shampoos after application**.\u003cbr\u003e • Long lasting control in extreme humidity conditions (up to 80% humidity in the air) for up to 72H**.\u003cbr\u003e • Anti-Frizz protection for up to 72H*.\u003cbr\u003e • Heat Protection up to 230°C (450°F)*.\u003cbr\u003e  \u003cbr\u003e Compatible with all straighteners.\u003cbr\u003e *Instrumental tests.\u003cbr\u003e **Instrumental tests after SteamPod smoothing treatment + SteamPod\u003cbr\u003e","brand":"steampod","offers":[{"title":"Default Title","offer_id":54482815025501,"sku":"LSTES050","price":23.83,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/lstes050.jpg?v=1730454722"},{"product_id":"redken-acidic-bonding-concentrate-24-7-night-day-serum-100ml","title":"Redken Acidic Bonding Concentrate 24\/7 Night \u0026 Day Serum 100ml","description":"\u003cp class=\"p1\"\u003eCombat daily damage overnight with Redken’s 1st bonding serum for hair repair that never sleeps. Citric acid penetrates 7 layers deep and strengthens hair* polyglutamic acid with high leave-in concentration magnetises to hair for long-lasting protection \u0026amp; repair. This overnight bonding serum works around the clock to repair hair 24\/7. For clients with processed, damaged hair looking to strengthen hair and repair daily damage overnight.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eRepairs strength and protects from daily aggressors such as humidity and styling that causes breakage \u0026amp; split ends. For night \u0026amp; day use, on clean damp or dry hair. Do not rinse. Night Use: apply generously mid-lengths to ends, for overnight bond repair \u0026amp; hydration. Day Use: apply as needed for instant frizz reduction, conditioning, \u0026amp; shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e*continued use of system of abc shampoo, conditioner, and serum vs. untreated hair\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":58474548592989,"sku":"REABS100","price":24.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/Redken247Serum.jpg?v=1757418955"},{"product_id":"wella-professionals-ultimate-repair-night-hair-serum-95ml","title":"Wella Professionals Ultimate Repair Night Hair Serum 95ml","description":"\u003cp\u003eWella Professionals Ultimate Repair is a daily routine for damaged hair, designed to perfect your hair in 90 seconds*. This Ultimate Repair leave-in overnight serum visibly corrects dullness, dryness, and breakage.\u003c\/p\u003e\n\u003cp\u003eContaining Omega-9, which moisturises hair, as well as defense polymers that protect by creating an invisible shield, the formula helps to visibly repair damaged hair overnight by nourishing it for up to 8 hours.\u003c\/p\u003e\n\u003cp\u003eThe results can be seen from the very first night, with frizz control, up to 6x smoother hair** and more radiance. After a week you can experience up to 78% less breakage** and up to 86% less split ends** with less pillow induced breakage***.\u003c\/p\u003e\n\u003cp\u003e*When using ULTIMATE REPAIR Step 3\u003cbr\u003e**vs. non-conditioning shampoo\u003cbr\u003e***due to less tangled hair in the morning that is combed easier, vs untreated\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":62546602656093,"sku":"WEURNS95","price":40.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/15669541-1.jpg?v=1763029459"},{"product_id":"kerastase-genesis-serum-anti-chute-fortifiant-1","title":"Kérastase Genesis Serum Anti-Chute Fortifiant 30ML","description":"\u003cp\u003eDaily anti hair-fall fortifying serum for weakened hair, prone to falling due to breakage. Enriched with Edelweiss Native Cells, Ginger Root \u0026amp; Aminexil the serum improves fibre resistance to minimise hair fall and maximise beautiful hair. The fibre is stronger*. *After the use of the Genesis system = Bain Hydra Fortifiant + Fondant Reinforcateur + Serum Anti-Chute OR Bain Nutri-fortifiant + Masque Reconstituant + Serum anti-chute. This product comes in a 30ml bottle. Directions: Use once daily in the morning or before going to bed during a 6 week period. Apply 3-4 doses on towel dried-scalp, section by section. 1 dose = 1 pipette until the mark. In case of contact with eyes, rinse them immediately and thoroughly.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"","offer_id":63122311610717,"sku":"KGSACF30","price":18.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/KGSACF30.jpg?v=1768564944"},{"product_id":"kerastase-nutritive-8hr-magic-night-serum-1","title":"Kérastase Nutritive 8HR Magic Night Serum 30ML","description":"\u003cp\u003eThis eight-hour magic serum helps conditioner and replenish dry hair. It works through the night while you sleep. Blending professional ingredients such as Root extract and essential vitamins, the serum leaves you with hair feeling lightweight and luxuriously nourished. The intense overnight treatment contains a beautiful fragrance, designed to develop and enhance while you sleep, without the need to rinse in the morning. This product comes in a 30ml bottle.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":63123292062045,"sku":"KNMNSE30","price":18.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/KNMNSE30.jpg?v=1768568824"},{"product_id":"kerastase-chronologiste-restorative-overnight-hair-serum-90ml","title":"KERASTASE CHRONOLOGISTE RESTORATIVE OVERNIGHT HAIR SERUM 90ML","description":"\u003cp\u003ePre-empt a bad hair day with the Kérastase Chronologiste Restorative Overnight Hair Serum, a volumising, finish-enhancing treatment by the pioneering Parisian label.\u003c\/p\u003e\n\u003cp\u003eThe serum works to plump the fibre with moisture, making strands appear fuller, healthier and\u003cimg\u003e smoother*. Meanwhile, oils work to add visible shine through the lengths and make hair noticeably more manageable, allowing you to wake with an easier haircare routine ahead of you. A signature scent of bergamot, musk and rose infuses the formula, satisfying the senses as you snooze. Revitalise, improve body and smooth the appearance of your hair with every use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProven Results: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps reverse 5 signs of hair ageing in 1 night**\u003c\/li\u003e\n\u003cli\u003eAdds shine \u0026amp; strength while taming flyaways\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Consumer test after application of Bain + Mask + Night Serum, 90 consumers\u003cbr\u003e** Instrumental test after application of Serum on dryness, dullness, lack of volume and thickness\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":64618831774045,"sku":"KCHOS090","price":39.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/LABEL.M_PDP_Template_copy-Recovered.png?v=1778855494"},{"product_id":"label-m-shine-mist-50ml","title":"LABEL.M Mini Shine Mist 50ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eTransform dull hair and create instant reflection and ultimate shine with this global Fashion Edition backstage hero, now available in a convenient 60ml mini size. Perfect for touch-ups, travel, and keeping in your handbag, gym bag or carry-on, this multi-functional, weightless mist is your go-to for glossy hair on the go.\u003c\/p\u003e\n\u003cp\u003eInfused with Argan Oil to moisturise and smooth flyaways, while our exclusive Enviroshield Complex helps protect against UV rays, it leaves hair beautifully glossy, radiant and runway-ready wherever you are.\u003c\/p\u003e","brand":"LABEL.M","offers":[{"title":"Default Title","offer_id":65030864634205,"sku":"LCMSM0050","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/EcomPDP-DIMS_7.png?v=1782214560"}],"url":"https:\/\/toniandguy.com\/collections\/hair-care-hair-serum.oembed","provider":"TONI\u0026GUY","version":"1.0","type":"link"}