{"title":"Purple Shampoo","description":null,"products":[{"product_id":"kerastase-blond-absolu-bain-ultra-violet","title":"Kérastase Blond Absolu Bain Ultra Violet","description":"\u003cp\u003eReignite your vibrant colour with the brand new Kérastase Blond Absolu range.\u003c\/p\u003e\n\u003cp\u003eThis special purple shampoo delivers long-lasting protection against yellow and brassy undertones. Fight against pollution to maintain a healthy, natural-looking shine.\u003c\/p\u003e\n\u003cp\u003eProfessional ingredients work to remove excess oil and hydrate your locks, leaving silky, vibrant hair.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":54463482986845,"sku":"KBLBU250","price":21.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/kblbu250.jpg?v=1730376468"},{"product_id":"olaplex-4-p-bond-maintenance-purple-shampoo","title":"Olaplex 4-P Bond Maintenance Purple Shampoo","description":"OLAPLEX No.4P Blonde Enhancer Toning Shampoo strengthens, softens and neutralizes unwanted yellow tones for brighter hair.\u003cbr\u003e \u003cbr\u003e The sulfate-free, highly concentrated formula allows for customizable toning...the longer you treat, the brighter the results.\u003cbr\u003e \u003cbr\u003e 3x brighter compared to top purple shampoos.\u003cbr\u003e \u003cbr\u003e - Vegan\u003cbr\u003e - Cruelty Free\u003cbr\u003e - Paraben Free, Sulfate Free\u003cbr\u003e - Phosphate Free\u003cbr\u003e - Colour Safe\u003cbr\u003e - All hair types\u003cbr\u003e \u003cbr\u003e All OLAPLEX products contain our patented technology, strengthening fragile bonds with every step of the routine for the healthiest hair possible.\u003cbr\u003e \u003cbr\u003e How to use:\u003cbr\u003e Apply to wet hair. Lather fully and let process 1-3 minutes then rinse. For more intense toning, leave on up to 5 minutes.\u003cbr\u003e \u003cbr\u003e Tip: if hair has product buildup, cleanse first with OLAPLEX No.4 Bond Maintenance Shampoo.\u003cbr\u003e \u003cbr\u003e Tone then hydrate: \u003cbr\u003e - No.5 Bond Maintenance Conditioner for lightweight moisture\u003cbr\u003e - No.8 Bond Intense Mask for intense moisture\u003cbr\u003e - 4-in-1 Moisture Mask for professional-strength hydration\u003cbr\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":54482669207901,"sku":"ONTPS250","price":22.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/Ecom_PDP_-_DIMS_423b2468-f88b-4603-b29a-3bc801eb4fe8.jpg?v=1791982101"},{"product_id":"redken-color-extend-blondage-shampoo","title":"Redken Color Extend Blondage Shampoo","description":"\u003cp\u003eRedken's deep purple anti-brass shampoo has violet pigment and Triple Acid Protein complex to tone, strengthen and brighten all in one for a brighter, stronger blonde.\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":54482709021021,"sku":"RECBS300","price":16.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/recbs300.jpg?v=1730454417"},{"product_id":"loreal-professionnel-serie-expert-silver-shampoo","title":"L'Oréal Professionnel Serie Expert Silver Shampoo","description":"\u003cp\u003eShowcase the beauty of your natural grey, white or light blonde hair with our number one colour toning purple shampoo. The neutralizing system, enriched with magnesium and anti-yellowing agents, helps counteract those unwanted brassy tones. The deep purple shampoo helps to neutralize these tones maintaining your grey, blonde or white colour. The formula helps deliver toning results while nourishing and protecting the hair fiber, giving a boost of shine.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54482785501533,"sku":"SESIRS300","price":16.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/sesirs300.jpg?v=1730454633"},{"product_id":"label-m-cool-blonde-toning-shampoo-1","title":"LABEL.M Cool Blonde Toning Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAwaken and illuminate platinum, blonde and grey hair with this ultra-moisturising shampoo featuring our exclusive Violet Botanical Complex and Supreme Colour Blast Technology. Eliminates unwanted brassy yellow tones while hydrating for improved manageability, shine and long-lasting colour retention.\u003c\/p\u003e","brand":"LABEL.M","offers":[{"title":"Default Title","offer_id":56150860005725,"sku":"SBLCLCB0300","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/0001s_0026_300mlCoolBlondeToningShampooFront.jpg?v=1747667434"},{"product_id":"label-m-cool-blonde-toning-shampoo-1000ml-1","title":"LABEL.M Cool Blonde Toning Shampoo 1000ml","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eBanish brassiness for longer with the litre-sized edition of this ultra-moisturising toning shampoo. Featuring Violet Botanical Complex and Supreme Colour Blast Technology, it keeps blonde, platinum, and grey hair vibrant, hydrated, and luminous.\u003c\/span\u003e\u003c\/p\u003e","brand":"LABEL.M","offers":[{"title":"Default Title","offer_id":56939192910173,"sku":"SBLCLCB1000","price":73.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/LABEL.MCoolBlondeShampoo1000ml.jpg?v=1746107928"}],"url":"https:\/\/toniandguy.com\/collections\/hair-care-purple-shampoo.oembed","provider":"TONI\u0026GUY","version":"1.0","type":"link"}