{"title":"Kérastase Première","description":"\u003cp\u003eElevate your routine with the Kérastase Première range. Expertly formulated to counter the effects of hard water and preserve your hair's integrity.\u003c\/p\u003e","products":[{"product_id":"kerastase-premiere-decacifying-repairing-shampoo-250ml","title":"Kérastase Premiére Decalcifying Repairing Shampoo 250ml","description":"\u003cp\u003eDecalcifying Repairing Shampoo by Kérastase is a decalcifying repairing shampoo for all damaged hair. A rich double-action shampoo, which when used with the routine, works inside and out to remove excess calcium and strengthen and repair damaged hair. This shampoo has a white cream texture with voluptuous foam.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":54463505793373,"sku":"KEPRRS250","price":22.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/keprrs250.jpg?v=1730376671"},{"product_id":"kerastase-premiere-anti-rigidity-decalcifying-repairing-conditioner-200ml","title":"Kérastase Premiére Anti-Rigidity Decalcifying Repairing Conditioner 200ml","description":"\u003cp\u003eAnti-Rigidity Decalcifying Repairing Conditioner by Kérastase is a repairing, decalcifying, and softening conditioner for damaged hair. When using the routine it helps remove the calcium overdose present on treated hair, and then repairs the damage in a dual-action effect, restoring softness, moisture, and strength. This conditioner has a white, jelly-like texture.\u003c\/p\u003e\n\u003cp\u003eANTI-RIGIDITY DECALCIFYING REPAIRING CONDITIONER BENEFITS:\u003c\/p\u003e\n\u003cp\u003e Up to 7x smoother hair\u003c\/p\u003e\n\u003cp\u003e* Up to 82% shinier hair\u003c\/p\u003e\n\u003cp\u003e* Reinforces the hairs inner structure\u003c\/p\u003e\n\u003cp\u003e*95% of women agree hair looks radically healthy\u003c\/p\u003e\n\u003cp\u003eInstrumental test after continued use of the Première routine.\/\/ ***Consumer perception test, 84 women.\/\/\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":54463506022749,"sku":"KEPRRC200","price":28.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/ker-fondant-fluidite-3474637196707-main.jpg?v=1759919399"},{"product_id":"kerastase-premiere-anti-breakage-repairing-filler-mask-200ml","title":"Kérastase Premiére Anti-Breakage Repairing Filler Mask 200ml","description":"\u003cp\u003ePremière’s Anti-Breakage Repairing Filler Mask is a rich mask for all types of damaged hair that repairs and rebuilds the inner strength of over-processed hair and protects against further breakage.\u003c\/p\u003e\n\u003cp\u003eHair is stronger, and more beautiful. While calcium is naturally present in hair, when hair is damaged it absorbs too much, leading to a calcium overdose. At this high level, calcium weakens the inside and the outside of the hair fibre. With its luxurious creamy texture, this mask soaks into hair, delivering extra conditioning care to maximise hair recovery, particularly after chemical processing. Its dual action, when used with the Première routine, rebuilds the hair structure, smooths the surface, and radically reduces breakage, so hair goes back to its original strength.*\u003c\/p\u003e\n\u003cp\u003eUse the power of layering for maximum results. Start with a powerful dose of Kérastase Première Decalcifying Repairing Pre-Shampoo Treatment, then layer on Kérastase Première Decalcifying Repairing Shampoo without rinsing first for stronger, shiny, smooth hair. Use the mask twice a week to boost the effect. Your Kérastase Première products all work together for extra restructuring and decalcifying care. Recreates up to 99% of hair’s original strength* *Instrumental test on sensitised hair after continued use of the full Première routine vs. non- sensitised hair.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":54463506088285,"sku":"KEPRFM200","price":38.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/keprfm200.jpg?v=1730376675"},{"product_id":"kerastase-premiere-repairing-anti-frizz-filler-serum-90ml","title":"Kérastase Premiére Repairing Anti-Frizz Filler Serum 90ml","description":"\u003cp\u003eKérastase Repairing Anti-Frizz Filler Serum is a lightweight leave-in treatment which, when used with the Première routine, helps the inner repair* of all types of damaged hair, leaving it glossy and supple.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test after continues use of full Première routine.\u003c\/p\u003e\n\u003cp\u003eBecause of its increased porosity, processed hair can absorb up to 3 times more calcium from water than untreated hair, leading to a damaging calcium overdose which is noticeable inside and on the outside of the hair fibre. Kérastase Repairing Anti-Frizz Filler Serum has a dual action: its light, balmy texture helps seal the cuticles to shield hair’s surface, while coating the fibre to help fill external damage. Your hair is protected from the calcium damage of hard water, as well as from humidity, and heat up to 230°C*. Frizz is eliminated, and hair is left smooth and supple, easy to style. For even more care for your bleached or damaged hair, combine with the rest of the Première range.\u003c\/p\u003e\n\u003cp\u003eTry the maximum power of the layering technique: Start with the pre-shampoo treatment, Kérastase Première Decalcifying Repairing Pre-Shampoo Treatment, then without rinsing off the treatment, use the Kérastase Première Decalcifying Repairing Shampoo on top. Follow with the conditioner or mask before applying the Kérastase Première Repairing Anti-Frizz Filler Serum as a final repair step. Recreates up to 99% of hair’s original strength\u003cem\u003e Up to 72H Anti-Frizz\u003c\/em\u003e*\u003c\/p\u003e\n\u003cp\u003e*Instrumental test on sensitised hair after continued use of the full Première routine vs. non- sensitised hair.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":54463506121053,"sku":"KEPRFS090","price":36.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/keprfs090.jpg?v=1730376678"},{"product_id":"kerastase-premiere-intensive-shine-repairing-oil-30ml","title":"Kérastase Premiére Intensive Shine Repairing Oil 30ml","description":"\u003cp\u003eKérastase Première Intensive Shine Repairing Oil is a leave-in concentrated oil that repairs and restores shine for all types of damaged hair.\/\/ \/\/ Calcium, like many minerals, is good for hair health, but too much can lead to a calcium overdose, which further damages over-processed or bleached hair, making it dull and prone to breakage. This luxurious, enveloping oil has a double action: with its high concentration of repairing and caring agents it helps seals the appearance of split ends, boosts hair strength, and radically neutralizes the persistent dullness of damaged hair. Hair is left stronger, and up to 4 times shinier. **\/\/ \/\/ For even more restructuring care for your damaged or over-processed hair, discover the benefits of the layering technique. Start with the pre-shampoo treatment, Kérastase Première Decalcifying Repairing Pre-Shampoo Treatment. And without rinsing off the treatment, layer on Kérastase Première Decalcifying Repairing Shampoo for extra decalcifying and repairing action***. Finish with a Première conditioner or mask, and style with leave-in Kérastase Intensive Shine Repairing Oil as a final step. Bottle made of 20% recycled glass. Recreates up to 99% of hair’s original strength* Up to 4x shinier hair**\/\/ \/\/ *Instrumental test on sensitised hair after continued use of the full Première routine vs. non- sensitised hair.\/\/ ** Instrumental test on sensitised hair.\/\/ *** Instrumental test after continued use of the Decalcifying Repairing Pre-Shampoo Treatment.\/\/\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":54463506186589,"sku":"KEPRRO030","price":30.85,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/keprro030.jpg?v=1730376681"},{"product_id":"kerastase-premiere-decalcifying-repairing-pre-shampoo-treatment-250ml","title":"Kérastase Premiére Decalcifying Repairing Pre-Shampoo Treatment 250ml","description":"\u003cp\u003ePremière Decalcifying Repairing Pre-Shampoo Treatment by Kérastase is a dual-action decalcifying and repairing pre-shampoo hair treatment for all damaged hair. It helps remove excess calcium and reinforce hair strength, leaving it stronger, smoother, and shinier. This treatment has a transparent gel texture.\/\/ \/\/ DECALCIFYING REPAIRING PRE-SHAMPOO TREATMENT BENEFITS:\/\/ Recreates up to 99% of hair’s original strength* Reinforces the hairs inner structure** Up to 75% more shine*** 95% of women agree hair looks radically healthy****\/\/ \/\/ *Instrumental test on sensitised hair after continued use of the full Première routine vs. non- sensitised hair.\/\/ **Instrumental test after continued use of the Première routine.\/\/ ***Instrumental test after one use\/\/ ****Consumer perception test, 84 women.\/\/\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":54463506252125,"sku":"KEPRPS250","price":41.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/keprps250.jpg?v=1730376684"}],"url":"https:\/\/toniandguy.com\/collections\/kerastase-premiere.oembed","provider":"TONI\u0026GUY","version":"1.0","type":"link"}