{"title":"Straighteners","description":"","products":[{"product_id":"ghd-iv-professional-straightener","title":"ghd Original Professional Styler Straightener","description":"The ghd IV professional hair straightener is all you'll ever need to create perfect curls, movement, volume and straight hair, thanks to its advanced technology and smart features; everyday will be a good hair day. Suitable for use on all hair types. Best suited for finer, easier to style hair. \u003cbr\u003e The ghd IV professional straightener comes with a two year manufacturer warranty as standard.","brand":"ghd","offers":[{"title":"Default Title","offer_id":54482564940125,"sku":"GESTRGH10","price":124.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/gestrgh10.jpg?v=1730453664"},{"product_id":"ghd-gold-max-iron","title":"GHD MAX WIDE PLATE STRAIGHTENER","description":"Style long, thick or curly hair in half the time* with the new ghd max styler - featuring 70% larger plates** to ensure perfectly sleek results from root to tip. \u003cbr\u003e \u003cbr\u003e Featuring dual-zone technology to control the optimum styling temperature of 185°C across the wide surface area of the plates, the ghd max delivers smoother, sleeker and healthier-looking hair with no extreme heat. Each plate features a new generation heat sensor to accurately monitor plate temperature, for professional results without compromising the condition of the hair. The ghd max's ceramic floating plates are coated with a high gloss finish to provide 80% more shine† and up to 2x less frizz††.\u003cbr\u003e \u003cbr\u003e With a sleek design and curved edges for versatile, snag-free styling, you can create a fierce straight look or loose, natural-looking waves with the ghd max. Maintaining a healthy tension between hair and the plates, the ghd max glides effortlessly through the hair for better styling control and efficient heat transfer. Heating up in just 30 seconds and equipped with an automatic sleep mode that shuts down after 30 minutes or non-use, styling with the ghd max is quick, easy and stress-free.\u003cbr\u003e \u003cbr\u003e Achieve a professional level smooth, sleek style with the new ghd max styler, delivering a flawless finish for all hair types. \u003cbr\u003e \u003cbr\u003e *July’20. 80% of 140 consumers agreed vs their current styler. **vs ghd original ***Consumer testing, 100 women, Sep’20.  **** Technical test in a lab on frizzy hair, vs naturally dried hair † technical test in a lab on brunette hair, measured vs naturally dried hair †† technical test in a lab on frizzy hair, vs naturally dried hair","brand":"ghd","offers":[{"title":"Default Title","offer_id":54482565038429,"sku":"GESTRGH19","price":185.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/gestrgh19.jpg?v=1730453670"},{"product_id":"ghd-platinum-styler-black","title":"ghd Platinum+ Styler Black","description":"Introducing the new ghd platinum+ styler — The world's 1st SMART straightener that predicts your hair's needs. \u003cbr\u003eThe fabulous ultra-zone with predictive technology is the latest in heat styling. Adapting to your own needs resulting in stronger and healthier hair than ever before! The modern, sleek design is perfect for versatile, snag-free styling. With precision milled plates containing ultra-gloss coating delivers instant frizz-free styling and 20% more shine. \u003cbr\u003eOther benefits include healthier styling in one simple stroke. With the heat monitored 250x a second ensuring the perfect heat at all times to guarantee twice as much colour protection and 70% less breakage. Create your own style and become the queen you were born to be with the ghd Platinum+.\u003cbr\u003eThis ghd Platinum+ Styler comes with a three year guarantee. \u003cbr\u003eAlso available in white","brand":"ghd","offers":[{"title":"Default Title","offer_id":54482569068893,"sku":"GESTRGH47","price":220.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/ghd-platnium.jpg?v=1762254560"},{"product_id":"ghd-platinum-styler-white","title":"ghd Platinum+ Styler White","description":"Introducing the new ghd platinum+ styler — The world's 1st SMART straightener that predicts your hair's needs. \u003cbr\u003eThe fabulous ultra-zone with predictive technology is the latest in heat styling. Adapting to your own needs resulting in stronger and healthier hair than ever before! The modern, sleek design is perfect for versatile, snag-free styling. With precision milled plates containing ultra-gloss coating delivers instant frizz-free styling and 20% more shine. \u003cbr\u003eOther benefits include healthier styling in one simple stroke. With the heat monitored 250x a second ensuring the perfect heat at all times to guarantee twice as much colour protection and 70% less breakage. Create your own style and become the queen you were born to be with the ghd Platinum+.\u003cbr\u003eThis ghd Platinum+ Styler comes with a three year guarantee. \u003cbr\u003eAlso available in Black","brand":"ghd","offers":[{"title":"Default Title","offer_id":54482569724253,"sku":"GESTRGH48","price":220.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/smartstyler.jpg?v=1762254288"},{"product_id":"ghd-duet-style-2-in-1-hot-air-styler-black","title":"ghd Duet Style 2 in 1 Hot Air Styler Black","description":"ghd has achieved the impossible - introducing the revolutionary ghd duet style, a 2-in-1 hot air styler that transforms hair from wet to styled with just one tool.\u003cbr\u003e \u003cbr\u003e Unique Air-fusion™ technology combines the best of ghd's heat styling and drying technologies to deliver transformative results and simplify your styling routine. A set of 4 smart heated plates work in harmony with the unique internal aerodynamic system inside a bespoke styling chamber. Infinity sensors predict your hair's needs and maintain an optimal low styling temperature, for ultimate drying and styling performance that retains your hair's natural moisture and transforms your locks with no damage*, sizzling or burning smell. Achieve unprecedented results with beautifully soft hair for up to 48hrs**.\u003cbr\u003e \u003cbr\u003e Featuring a specialised Shine Shot™ mode, for dry hair, to transform into a ghd styler operating at the optimal 185ºC styling temperature without air - for 2x more shine, 3.5x more hair alignment*** and a stunning frizz-free finish**. Designed to deliver a powerful yet energy efficient performance, ghd duet style boasts an eco-friendly aerodynamic system for reduced energy waste and up to 45% less energy consumption†. With a bespoke acoustic system to lower sound levels for a more comfortable styling experience.\u003cbr\u003e \u003cbr\u003e For faster styling and jaw-dropping results, discover ghd duet style in black.\u003cbr\u003e \u003cbr\u003e For even more enhanced and long-lasting results, pair with new ghd Sleek Talker Wet to Sleek Styling Oil.\u003cbr\u003e \u003cbr\u003e *no thermal hair damage detected after 4 passes in wet to style mode vs naturally dried hair\u003cbr\u003e **consumer testing, 142 women, June 2021\u003cbr\u003e ***vs naturally dried hair, dependent on consumer use\u003cbr\u003e †measured in drying mode vs ghd hair dryer with a brush, depending on consumer use\u003cbr\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":54482576638301,"sku":"GHDDUE01","price":335.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/ghddue01.jpg?v=1730453774"},{"product_id":"ghd-chronos-hair-straightener-black","title":"ghd Chronos - Hair Straightener (Black)","description":"\u003cp\u003eOffering one-stroke results as ghd’s 3x faster* styler, the Chronos effortlessly and quickly styles your hair. The sleek rounded design uses HD Motion-Responsive™ technology to continuously adapt to your styling movements, whether creating straight looks, curls, flicks or waves.\u003c\/p\u003e\n\u003cp\u003eDelivering high-definition results that last up to 24 hours**, the hair styler uses ultra-glossy ceramic floating plates for ease and control, while the re-engineered wishbone hinge allows you to switch your style with just the tilt of your hand. It adjusts the power for heat monitoring at the optimum styling temperature of 185°C, resulting in 2x less frizz✝ with no extreme heat damage✝✝✝✝ and up to 3x more breakage protection***. Plus, the tool has a 20-second heat-up time and 10-minute sleep mode for peace of mind.\u003c\/p\u003e\n\u003cp\u003e*Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test. **Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling ***vs. competitor styler working at 235°C\u003cbr\u003e✝Technical test in a lab on brunette hair, measured vs. naturally dried hair\u003cbr\u003e✝✝Technical test in a lab on frizzy hair, vs naturally dried hair\u003cbr\u003e✝✝✝Vs platinum+\u003cbr\u003e✝✝✝✝ Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e3x faster* styling for one-stroke HD results that last 24hrs**\u003c\/li\u003e\n\u003cli\u003eHD results: up to 85% more shine✝\u003c\/li\u003e\n\u003cli\u003e2x less frizz✝✝\u003c\/li\u003e\n\u003cli\u003eUp to 3x more breakage protection***\u003c\/li\u003e\n\u003cli\u003eNo extreme heat damage✝✝✝✝\u003c\/li\u003e\n\u003cli\u003e2x more responsive✝✝✝ for one-stroke styling at optimum temperature of 185°C\u003c\/li\u003e\n\u003cli\u003eHigh-performance ceramic floating plates\u003c\/li\u003e\n\u003cli\u003eSleek rounded design\u003c\/li\u003e\n\u003cli\u003e20-second heat-up time\u003c\/li\u003e\n\u003cli\u003e10 minute sleep mode\u003c\/li\u003e\n\u003cli\u003eUniversal voltage\u003c\/li\u003e\n\u003cli\u003eProfessional length 2.7m cable\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":54482578243933,"sku":"GHDCHRO01","price":264.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/ghdchro01.jpg?v=1730453808"},{"product_id":"ghd-chronos-hair-straightener-white","title":"ghd Chronos - Hair Straightener (White)","description":"\u003cp\u003eIntroducing the award-winning Platinum Straighteners by ghd, a pioneering device that creates a variety of effortless looks. Featuring Ultra-Zone® Technology, the tool delivers a consistent heat temperature of 185°C, helping to minimise the risk of damage and avoid breakage as you style.\u003c\/p\u003e\n\u003cp\u003eThe rounded design and precision milled plates ensure a snag-free experience, while its wishbone hinge allows you to not only straighten, but also add curls and waves. Lightweight and easy to use, the straighteners additionally feature an automatic sleep mode for enhanced safety.\u003c\/p\u003e\n\u003cp\u003e(Packaging may vary)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet Contents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eghd Platinum+ Straighteners\u003c\/li\u003e\n\u003cli\u003eProtective plate guard\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":54482578309469,"sku":"GHDCHRO02","price":264.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/chronosstraigenter.jpg?v=1762255714"},{"product_id":"ghd-chronos-max-best-wide-plate-hair-straightener-black","title":"ghd Chronos Max Best Wide Plate Hair Straightener Black","description":"\u003cp\u003eIntroducing the ghd Chronos Max™, our professional HD motion-responsive™ wide plate\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.ghdhair.com\/hair-straighteners-c\"\u003ehair straightener\u003c\/a\u003e, designed for high-definition styling that's 2x more responsive⁴ for 3x faster² results. Our best wide plate straightener, perfect for transforming long, thick, and curly hair in just one stroke with no extreme heat damage¹⁰.\u003c\/p\u003e\n\u003cp\u003eExperience transformation in one stroke with HD motion-responsive™ technology, which continuously adapts to your styling movements. It adjusts power to deliver unparalleled heat monitoring accuracy at the optimum styling temperature of 185°C, ensuring high-definition styles that last for up to 24 hours³, even on thicker hair. Enjoy up to 2x more breakage protection⁵ and longer-lasting results with every use.\u003c\/p\u003e\n\u003cp\u003eOur best wide hair straightener gives you high-definition results effortlessly on long, thick, and curly hair. The ghd Chronos Max delivers up to 90% more shine⁶, reduces frizz by 2.5x⁷, and leaves hair up to 3x straighter in just one stroke⁸, giving you sleek, smooth styles with ease with no extreme heat damage¹⁰.\u003c\/p\u003e\n\u003cp\u003eWith 85% larger¹ ceramic floating plates, ghd Chronos Max combines wider plates and 24% thinner edges⁹ with a curved design to get closer to the roots, ensuring perfect root-to-tip results from any angle. It’s not just a straightener – the ultra-ergonomic, sleek curved design allows you to switch your style with ease, from straight looks to loose waves and flicks, with just a tilt of the hand.\u003c\/p\u003e\n\u003cp\u003eRest assured with peace of mind features like sleep mode, which switches off the styler automatically after 10 minutes of inactivity. The ghd Chronos Max also offers universal voltage, a protective plate guard, and a professional-length 2.7m cable. Complete with a 2-year warranty, it’s the ultimate tool for achieving salon-worthy results at home.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":62471707689309,"sku":"GESTRGH186","price":264.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/Hair-ChronosMax.jpg?v=1762253867"},{"product_id":"label-m-pro-ceramic-straightener-black","title":"LABEL.M Pro Ceramic Straightener Black","description":"\u003cp\u003eIntroducing the LABEL.M Pro Ceramic Straightener in Black. Style like a pro – trusted by award-winning stylists. Salon results, every day. 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The LABEL.M Pro Ceramic Straightener delivers salon-quality results with effortless ease.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e\u003cbr\u003eAll hair types.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e\u003cbr\u003ePair with \u003cstrong\u003eLABEL.M Fashion Edition Heat Protection Mist\u003c\/strong\u003e for ultimate smoothness and heat-proof styling.\u003c\/p\u003e","brand":"LABEL.M","offers":[{"title":"Default Title","offer_id":62891596349789,"sku":"LMSTRGH01","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/label.m-straightener.jpg?v=1771586795"}],"url":"https:\/\/toniandguy.com\/collections\/straighteners.oembed","provider":"TONI\u0026GUY","version":"1.0","type":"link"}