{"title":"THE STYLING WARDROBE","description":null,"products":[{"product_id":"label-m-fashion-edition-dry-shampoo","title":"LABEL.M Fashion Edition Dry Shampoo","description":"\u003cp\u003eRefresh between shampoos and restore your hair's volume and bounce with this global Fashion Edition backstage hero Dry Shampoo. Featuring natural Rice Starch to disperse excess oil, this time-saving style-reactivator texturises and instantly reinstates your look for a cleaner feeling and soft-touch finish. Also available in Brunette.\u003c\/p\u003e","brand":"LABEL.M","offers":[{"title":"Default Title","offer_id":54428757786973,"sku":"LCMDS0200","price":17.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/200mlFashionEditionDryShampooFront.jpg?v=1747748378"},{"product_id":"label-m-fashion-edition-heat-protection-mist","title":"LABEL.M Fashion Edition Heat Protection Mist","description":"\u003cp\u003eProtect against heat styling damage up to 230C\/446F with this global Fashion Edition backstage hero multi-function, fine mist featuring our exclusive Enviroshield Technology for added UV protection. The fast-drying, humidity-resistant formula contains moisturising Vitamin B5 that improves hair's condition for a soft, smooth finish.\u003c\/p\u003e","brand":"LABEL.M","offers":[{"title":"Default Title","offer_id":54428782461277,"sku":"LCRHPM150","price":19.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/150mlFashionEditionHeatProtectionMistFront.jpg?v=1747744173"},{"product_id":"label-m-fashion-edition-gel","title":"LABEL.M Fashion Edition Gel","description":"\u003cp\u003eThis innovative, fast-drying, non-flaking formula is perfect for creating sleek styles with a medium hold. Wheat Germ Oil, high in vitamin E, provides antioxidant properties plus our exclusive Enviroshield Technology helps provide heat and UV protection. Ideal as a blow-drying agent for a glossy, straight finish.\u003c\/p\u003e","brand":"LABEL.M","offers":[{"title":"Default Title","offer_id":54428783247709,"sku":"LCRGL0150","price":17.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/150mlFashionEditionGelFront.jpg?v=1747744108"},{"product_id":"label-m-turbo-hair-dryer-2500-uk-plug","title":"LABEL.M Turbo Hair Dryer 2500: UK Plug","description":"LABEL.M Turbo Hair Dryer 2500 high performance professional salon hairdryer. \u003cbr\u003eOperating at 1400-1600 watts this turbo force hairdryer offers two speeds and three temperature settings complete with a heat resistant nozzle. Energy efficient, it speeds up drying time by up to 40 per cent.\u003cbr\u003e The Turbo Hair Dryer comes with a one year manufacturer warranty as standard.","brand":"LABEL.M","offers":[{"title":"Default Title","offer_id":54482584273245,"sku":"AEHDTB02","price":74.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/HAIRDRYER_2500_5x4_2.jpg?v=1793632155"},{"product_id":"ghd-chronos-curve-classic-tong-for-defined-waves","title":"ghd Chronos Curve Classic Tong For Defined Waves","description":"\u003cp data-end=\"232\" data-start=\"39\"\u003eSculpted curls in seconds? Yes please. The ghd Chronos Curve Classic Tong delivers up to 3x faster¹ results with defined waves, all-day hold and glossy, frizz-free finish.\u003c\/p\u003e\n\u003cp data-end=\"594\" data-start=\"234\"\u003e\u003cstrong data-end=\"251\" data-start=\"234\"\u003eHow it works:\u003c\/strong\u003e\u003cbr data-end=\"254\" data-start=\"251\"\u003eWith its 26mm professional barrel and intelligent Curl-Responsive Technology, this tong adapts to your movements to maintain a consistent 185ºC - the optimal styling temperature that gives high-definition curls without causing extreme heat damage⁴. Expect 50% more shine⁵ and up to 50% smoother⁷, polished results that last up to 24 hours³.\u003c\/p\u003e\n\u003cp data-end=\"863\" data-start=\"596\"\u003e\u003cstrong data-end=\"611\" data-start=\"596\"\u003eHow to use:\u003c\/strong\u003e\u003cbr data-end=\"614\" data-start=\"611\"\u003eWrap small to medium sections of dry hair around the tong, clamp gently and hold for 3–5 seconds. For enhanced staying power, prep with ghd Curly Ever After and let each curl cool before brushing through. Use the included glove for ease and comfort.\u003c\/p\u003e\n\u003cp data-end=\"1010\" data-start=\"865\"\u003e\u003cstrong data-end=\"886\" data-start=\"865\"\u003eFrom the experts:\u003c\/strong\u003e\u003cbr data-end=\"889\" data-start=\"886\"\u003e\u003cem data-end=\"1010\" data-start=\"889\"\u003e“Alternate curling directions through the mid-lengths for that softly defined, salon-style texture that stays all day.”\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-end=\"1035\" data-start=\"1012\"\u003e\u003cstrong data-end=\"1033\" data-start=\"1012\"\u003eBenefits include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1070\" data-start=\"1038\"\u003eUp to 3x faster¹ curl creation\u003c\/li\u003e\n\u003cli data-end=\"1104\" data-start=\"1073\"\u003e24-hour hold³ with curl spray\u003c\/li\u003e\n\u003cli data-end=\"1150\" data-start=\"1107\"\u003e50% more shine⁵ and 50% smoother results⁷\u003c\/li\u003e\n\u003cli data-end=\"1195\" data-start=\"1153\"\u003eFrizz-free finish² with no extreme heat⁴\u003c\/li\u003e\n\u003cli data-end=\"1248\" data-start=\"1198\"\u003eCurl-Responsive Technology for styling precision\u003c\/li\u003e\n\u003cli data-end=\"1275\" data-start=\"1251\"\u003e25-second heat-up time\u003c\/li\u003e\n\u003cli data-end=\"1316\" data-start=\"1278\"\u003eIntegrated cool tip and safety stand\u003c\/li\u003e\n\u003cli data-end=\"1351\" data-start=\"1319\"\u003eAuto shut-off after 20 minutes\u003c\/li\u003e\n\u003cli data-end=\"1406\" data-start=\"1354\"\u003eIncludes styling glove and 2.7m salon-length cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e¹ Vs competitor curler set to 190°C. Lab test measuring time taken to form the same curl length (excluding max wand) 180-190°C for 26mm, 190°C for 32mm \u0026amp; conical. Lab test measuring time taken to form the same curl length.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e² Consumer testing, Jan-Feb’24. an average of 73% of 921 consumers agree that ghd chronos curve makes frizz-free curls \u0026amp; waves.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e³ When used with curl hold spray. Technical test measuring curl retention in a humidity chamber at 50% relative humidity\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e⁴ Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e⁵ Technical test in a lab on brunette hair, measured vs naturally dried hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e⁶ 72% of 111 consumers agree: Gives ultra-fast curling\/waving\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e⁷ Technical test in lab on frizzy hair measuring frizz reduction after curling vs naturally dried hair as measure of smoothness\u003c\/span\u003e\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":62471111475549,"sku":"GESTRGH188","price":167.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/ghd-chronos-Curve-Classic-Tong-1__22336.png?v=1762250721"},{"product_id":"label-m-pro-ceramic-straightener-black","title":"LABEL.M Pro Ceramic Straightener Black","description":"\u003cp\u003eIntroducing the LABEL.M Pro Ceramic Straightener in Black. Style like a pro – trusted by award-winning stylists. Salon results, every day. Engineered by stylists, perfected for you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRounded barrel - ideal for creating curls and eliminating snags\u003c\/li\u003e\n\u003cli\u003eUniversal voltage - style anywhere in the world\u003c\/li\u003e\n\u003cli\u003eSoft-touch finish with gold detailing - premium look and feel\u003c\/li\u003e\n\u003cli\u003eTitanium barrel with ceramic coating - for smoother, shinier results\u003c\/li\u003e\n\u003cli\u003eFive temperature settings - 150°C, 170°C, 190°C, 210°C, 230°C\u003c\/li\u003e\n\u003cli\u003eFast heat-up - ready to style in just 30 seconds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It:\u003c\/strong\u003e\u003cbr\u003eEngineered for session stylists, perfected for everyday use. The LABEL.M Pro Ceramic Straightener delivers salon-quality results with effortless ease.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e\u003cbr\u003eAll hair types.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e\u003cbr\u003ePair with \u003cstrong\u003eLABEL.M Fashion Edition Heat Protection Mist\u003c\/strong\u003e for ultimate smoothness and heat-proof styling.\u003c\/p\u003e","brand":"LABEL.M","offers":[{"title":"Default Title","offer_id":62891596349789,"sku":"LMSTRGH01","price":88.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/label.m-straightener.jpg?v=1771586795"},{"product_id":"ghd-chronos-core-xmas-gift-set","title":"ghd Chronos Core Xmas Gift Set","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eStep into a world of cashmere luxury this festive season with our most awarded straightener, ghd Chronos™, crafted for high-definition results with an effortless, salon-worthy finish. This luxurious gift set is completed with ghd The All-Rounder Paddle Brush and a soft heat-resistant bag.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDesigned to deliver transformations in just one stroke, ghd Chronos™ creates high-definition results with 3x faster¹ styling that last 24hrs².\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWith HD Motion-Responsive™ technology, it’s 2x more responsive³, so it adapts to your every move for ultra-fast, personalised styling. This means flawless hair in just one stroke, transforming your look with precision and speed with no extreme heat damage⁷. ghd Chronos™ continuously adjusts its power for ultimate heat monitoring accuracy, keeping it at the perfect 185°C for styling.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eExperience superior results with high-performance ceramic floating plates, finished with an ultra-gloss coating for easy-glide styling that smooths, polishes and eliminates frizz⁵, delivering up to 85% more shine⁶. The wishbone hinge ensures perfect plate alignment and ultimate control, helping you create sleek straight looks, bouncy curls or elegant waves with effortless precision.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWith universal voltage, a professional length 2.7m cable, protective plate guard and automatic sleep mode after 10 minutes of inactivity, this tool blends beauty, safety and performance with ease.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003cbr\u003e\u003cspan\u003e- 3x faster¹ one-stroke styling for high-definition results that last 24 hours²\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Ultra-fast personalised styling, continuously adapts to your styling movements, adjusting the power for unparalleled heat monitoring accuracy at the optimum styling temperature of 185°C, indicated by the sensor light.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- One stroke high-definition results that last 24 hours²: For instant and superior styles.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Optimum styling temperature of 185ºc\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- HD Results: 85% more shine⁶, 2x less frizz⁸ and up to 3x more breakage protection⁴\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- High performance ceramic floating plates: coated with ultra-gloss for frizz-free, easy-glide styling.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Uncompromising style - re-engineered wishbone hinge: holds the plates in perfect alignment, giving you the ease and control you need to unleash your full creative versatility.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- #notjustastraightener - ultra-ergonomic sleek rounded design: allows you to switch your style from perfect straight looks to curls, flicks and waves at the easiest tilt of a hand.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Suitable for all hair types\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eProduct Specifications:\u003c\/b\u003e\u003cbr\u003e\u003cspan\u003e- Automatic sleep mode after 10 minutes of non-use, for peace of mind.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Universal Voltage\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBuy with confidence:\u003c\/b\u003e\u003cspan\u003e 3-year manufacturer's guarantee\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhat's in the box:\u003c\/b\u003e\u003cspan\u003e Includes ghd The All Rounder Paddle Brush and luxury soft heat-resistant bag\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e¹Vs ghd Original. Results measured by shine on brunette hair compared to naturally dried, lab test.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e²Consumer testing, Jan’22. 86% of 142 consumers agreed their hair lasted 24 hours after styling.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e³Vs ghd Platinum+ with ultra-zone technology\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e⁴Vs competitor styler working at 235˚C.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e⁵Consumer testing, Jan’22. 77% of 142 consumers agreed ghd Chronos eliminated frizz and 99% agreed ghd Chronos glides through hair easily.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e⁶Technical test in a lab on brunette hair, measured vs. naturally dried hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e⁷Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e⁸Technical test in a lab on frizzy hair, vs. naturally dried hair \u003c\/span\u003e\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":67822885241223,"sku":"GESTRGH200","price":309.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/ghdcronos.jpg?v=1793804077"},{"product_id":"ghd-chronos-max-core-xmas-gift-set","title":"ghd Chronos Max Core Xmas Gift Set","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWrap your hair in luxury this festive season and celebrate the joy of effortless, timeless hair with the ghd Chronos Max™ festive gift set, created for long, thick and curly hair. This elevated set features the ghd Chronos Max™ professional HD motion‑responsive™ wide‑plate straightener, ghd The All‑Rounder Paddle Brush and a sleek heat‑resistant bag.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eEngineered for transformation in just one stroke, ghd Chronos MaxTM features HD motion-responsive™ technology; the styler continuously adapts to your hand’s movement, adjusting power to deliver ultra-precise heat at the optimal 185˚C. The result? High-definition styles that last up to 24 hours⁴, even on the most challenging hair types, while offering up to 2x more breakage protection⁵ ans no extreme heat damage10.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDesigned to redefine styling speed and efficiency, ghd Chronos MaxTM is 2x more responsive² and 3x faster³ than previous generations, making it the ultimate styling companion for high-performance, high-gloss results. The 85% larger⁹ ceramic floating plates glide effortlessly, delivering up to 90% more shine⁶, 2.5x less frizz⁷, and up to 3x straighter hair in one stroke.⁸\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWith its wider plates and thinner edges with a curved design, ghd Chronos MaxTM gives you greater control closer to the root for flawless results from root to tip at any angle. Whether you're creating sleek straight looks, soft flicks or voluminous waves, the ultra-ergonomic form allows seamless styling with a simple twist of the wrist.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003ePeace of mind comes as standard – with automatic sleep mode after 10 minutes of inactivity, universal voltage, a professional-length 2.7m cable and a protective plate guard.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBenefits:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- 85% larger plates⁹, 3x faster³ one stroke styling for HD results that last 24 hours⁴.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Optimum styling temperature of 185ºC. Higher temperatures will cause heat damage, while cooler settings will compromise results.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- IDEAL FOR LONG, THICK \u0026amp; CURLY HAIR - Close-to-edge plates with ultra-gloss coating are 85% larger9 to provide easy glide and up to 90% more shine⁶ .\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- HIGH-DEFINITION RESULTS - With HD results for up to 90% more shine⁶, 2.5x less frizz in one stroke⁷ and no extreme heat damage10.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Suitable for all hair types\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eProduct Specifications:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Automatic sleep mode switches your styler off after 10 minutes of non-use, for peace of mind.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Professional length 2.7m swivel cord for ease of use.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Universal Voltage\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBuy with confidence:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e2-year warranty\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWhat's in the box:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIncludes ghd The All-Rounder Paddle Brush and luxury soft heat-resistant bag (worth £57.50).\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e2 Vs ghd Platinum+ with ultra-zone technology.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e3 Vs ghd Max. Technical test in lab shows ghd Chronos Max is 3x faster to achieve same high level of frizz reduction on frizzy tresses.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e4 Consumer testing, Nov’23. 82% of 112 consumers agreed ghd Chronos Max gave 24-hour lasting style.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e5 Vs competitor styler working at 235˚C.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e6 Technical test in a lab on brunette hair, measured vs. naturally dried hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e7 Technical test in a lab on frizzy hair, vs naturally dried hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e8 Technical test in a lab on wavy hair, vs naturally dried hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e9 Vs ghd Gold.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e10 Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a \"Strength Reduction\"). Extreme heat damage is a Strength Reduction of more than 0.005\u003c\/span\u003e\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":67882278388103,"sku":"GESTRGH201","price":309.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/ghdChronosMaxCoreXmasGiftSet.jpg?v=1793803506"},{"product_id":"label-m-gift-wrap","title":"LABEL.M Luxury Gift Box \u0026 Wrap","description":"\u003cp\u003eStyled, Wrapped, Ready to Gift \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAdd a luxury gift \u003cspan data-markjs=\"true\" class=\"outlook-search-highlight\"\u003ebox\u003c\/span\u003e and gift wrapping for the perfect finishing touch.\u003c\/span\u003e\u003c\/p\u003e","brand":"LABEL.M","offers":[{"title":"Default Title","offer_id":68158392926599,"sku":"GIFTBOX26","price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/EcomPDP-DIMS.jpg?v=1794240931"}],"url":"https:\/\/toniandguy.com\/collections\/the-styling-wardrobe.oembed","provider":"TONI\u0026GUY","version":"1.0","type":"link"}