Business Academy

TONI&GUY are passionate about education and self-development for all staff. In order for individuals to grow and improve their skill sets, we believe education should be continuous.

The TONI&GUY Business Academy is a SFEDI (Small Firms Enterprise Development Initiative) centre of excellence which enables us to deliver courses that offer you a formal qualification that is internationally recognised and takes your learning to new heights.

  • Toni Mascolo
    CEO Cavaliere Ufficiale G T Mascolo OBE KCSG

    'For over 55 years the Mascolo family’s franchise model has made a success of thousands of hairdressing entrepreneurs. The TONI&GUY Business Academy offers salon owners and their staff a programme of world-class quality business courses that follow the TONI&GUY business principles of practicality and simplicity. In the same way our creative education has set new industry standards, I believe our business education offering will do the same.'

Business Academy Courses

Our courses are available to non TONI&GUY and essensuals salons too

Level 2 Award : promotion of products & services through social media

Social Media is much hyped and widely used. This course introduces you to the world of social media, showing you how to set up your own business page, create compelling content and use social media as a research tool for more ideas


1 day workshop


£180 + VAT


London Business Academy, 58-60 Stamford Street, SE1 9LX


“The way the course was taught worked really well. It was mostly group exercises, and it was great that you could discuss your ideas.” Jenny, Enzo Salon

“For those who have a basic level of understanding of social media this course is really beneficial. It was good to learn how to get more clientele through social networking and we were also told about some other websites that I hadn’t heard of before.” Gemma, Wicked Salon

Level 3 Certificate : Starting and Managing your own Business

The aim of these workshops is to equip people with the necessary skills to establish a business. The qualification is targeted at self-employment where an individual might work independently and within an existing market. It is aimed to provide participants with information and guidelines about setting up your business, recruitment, marketing, financial, leadership and teamwork.


4 worshops


£250 + VAT


London Business Academy, 58-60 Stamford Street, SE1 9LX


“With no formal qualifications to my name, by achieving the SFEDI qualification, I have found a system that I can use to mentor others and share my 15 years of knowledge in a controlled way. The results have been beyond my expectations.” Nick Slorach, TONI&GUY Newcastle Upon Tyne

Booking Contact

For further information or to book a course, email or call +44 (0)20 7836 0606



58-60 Stamford Street, London, SE1 9LX +44 (0)20 7921 9000


Queens House, Queen Street, Manchester, M2 5HT +44 (0)161 832 8282

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