This year sees Sacha working again with photographer Jack Eames, stylist Sara Dunn and make-up artist Lan Nguyen. Under her creative direction, the team worked together to create a sumptuous set of images using the brand’s award-winning professional haircare range label.m.

More than ever, the look and feel of the images is luxuriant and high-end. The layering of clothes, many pieces which were from emerging designer ZHI Chen’s I-AM-CHEN A/W18 collection, worked well in delivering the impression of expensive splendor. The concept was also a nod to the creative lead’s love of fashion and the brand’s long-standing sponsorship of London Fashion Week.

Toni Mascolo

In celebration of the love and life of our Founder, Leader, Husband and Father, Toni Mascolo OBE

Sacha Mascolo-Tarbuck

“Creating the new TONI&GUY Legacy Collection with the art team has been one which is close to my heart as it celebrates 55 years of hair, fashion, heritage and education, as defined by my father. This campaign looks at our past, present and future through three distinct styles: vintage, contemporary and creative, areas where TONI&GUY are unrivalled”

Global Creative Director, Sacha Mascolo-Tarbuck


Meet the team behind the campaign

  • Sacha Mascolo-Tarbuck

    Global Creative Director

  • Cos Sakkas

    International Artistic Director

  • Indira Schauwecker

    International Artistic Director

  • Francesco Fontana

    International Artistic Director

  • Jo O'Neill

    International Technical Education Director

  • Philipp Haug

    International Artistic Director

  • Efi Davis

    International Artistic Director

  • Daniele De Angelis

    International Artistic Director

  • Jon Wilsdon

    International Artistic Director

  • Charlie Cullen

    International Artistic Director

  • Hayley Bishop

    International Artistic Director

  • Sophie Springett

    International Artistic Director

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