{"product_id":"olaplex-4-p-bond-maintenance-purple-shampoo","title":"Olaplex 4-P Bond Maintenance Purple Shampoo","description":"OLAPLEX No.4P Blonde Enhancer Toning Shampoo strengthens, softens and neutralizes unwanted yellow tones for brighter hair.\u003cbr\u003e \u003cbr\u003e The sulfate-free, highly concentrated formula allows for customizable toning...the longer you treat, the brighter the results.\u003cbr\u003e \u003cbr\u003e 3x brighter compared to top purple shampoos.\u003cbr\u003e \u003cbr\u003e - Vegan\u003cbr\u003e - Cruelty Free\u003cbr\u003e - Paraben Free, Sulfate Free\u003cbr\u003e - Phosphate Free\u003cbr\u003e - Colour Safe\u003cbr\u003e - All hair types\u003cbr\u003e \u003cbr\u003e All OLAPLEX products contain our patented technology, strengthening fragile bonds with every step of the routine for the healthiest hair possible.\u003cbr\u003e \u003cbr\u003e How to use:\u003cbr\u003e Apply to wet hair. Lather fully and let process 1-3 minutes then rinse. For more intense toning, leave on up to 5 minutes.\u003cbr\u003e \u003cbr\u003e Tip: if hair has product buildup, cleanse first with OLAPLEX No.4 Bond Maintenance Shampoo.\u003cbr\u003e \u003cbr\u003e Tone then hydrate: \u003cbr\u003e - No.5 Bond Maintenance Conditioner for lightweight moisture\u003cbr\u003e - No.8 Bond Intense Mask for intense moisture\u003cbr\u003e - 4-in-1 Moisture Mask for professional-strength hydration\u003cbr\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":54482669207901,"sku":"ONTPS250","price":22.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/ontps250.jpg?v=1730454314","url":"https:\/\/toniandguy.com\/products\/olaplex-4-p-bond-maintenance-purple-shampoo","provider":"TONI\u0026GUY","version":"1.0","type":"link"}