{"product_id":"wella-professionals-ultimate-color-shampoo-250ml","title":"Wella Professionals Ultimate Color shampoo 250ml","description":"\u003cp\u003eUltimate Color Sulfate-Free Shampoo gently cleanses coloured hair while soothing the scalp, helping to minimise colour fade* and keep colour vibrant between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePatented technology with Metal Purifier, Glycine and Pro-Vitamin B5\u003c\/li\u003e\n\u003cli\u003eDetoxes hair from colour-distorting metals\u003c\/li\u003e\n\u003cli\u003eSulfate-free, moisturising formula\u003c\/li\u003e\n\u003cli\u003ePart of the Ultimate Color regimen for colour vibrancy for up to 10 weeks**\u003c\/li\u003e\n\u003cli\u003eHow to use: apply to damp hair and scalp, lather, massage and rinse. Follow with Ultimate Color Conditioner or Miracle Leave-In Mask\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003csmall\u003e*vs. non-conditioning shampoo. **With regular use of the Ultimate Color regimen from salon to home.\u003c\/small\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":68133822628231,"sku":"WEUCS250","price":18.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/7726\/1405\/files\/WEUCS250-wella-professionals-ultimate-color-shampoo-250ml.jpg?v=1793969033","url":"https:\/\/toniandguy.com\/products\/wella-professionals-ultimate-color-shampoo-250ml","provider":"TONI\u0026GUY","version":"1.0","type":"link"}