Colour Packages Lander Platinum Blonde V2

Platinum Blonde

If it feels like everywhere you look, you’re seeing a resurgence of platinum blonde, then you’re probably right (and we forecasted it!)

Platinum Blonde is the palate cleanser that resurges every few years and there’s a good reason why – it nails the brief for an on-trend but ‘minimalist’ look. This bold look certainly doesn’t fall into the same category as effortless, however the beauty of platinum is it’s worth every bit of the maintenance.

The best bit? Platinum can be personalised to you. From creamy, ashy or playful pastel, we invite you to channel your inner Miley Cyrus or teleport back to the 70’s with this bold statement blonde.


Not for the faint hearted. Perfect for existing blonde clients who want to play soft shades of lightness to create BIG impact.


Full head black (Pre-lightner), Toner and LABEL.M M-PLEX Bonding additive and treatment.

Your technician will conduct a thorough consultation, before recommending the right shade for you.

Yours to discover in salons and online now

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