London Fashion Week Partnership

2004 marked a landmark year as TONI&GUY became a partner of the British Fashion Council’s London Fashion Week. This official status not only raised the profile of the brand globally but reaffirmed TONI&GUY’s position as the link between hair and fashion – paving the way for the ‘your hair as the ultimate fashion accessory’ philosophy.

Fashion Week Mobile 2024

The Shows

Working backstage at many shows for 40 seasons and counting, our Session Team create the hair at this leading fashion event.


The Designers

Since 2004 we have supported key British designers including David Koma, Mary Katrantzou, Henry Holland, Giles, Jean Pierre-Braganza, and many more.

Twenty years on and this long-standing relationship with The British Council’s London Fashion Week continues to flourish. Over the past 40 seasons, the TONI&GUY session team has created the hair for around 40 global shows including GILES, Paul Costelloe, David Koma, Jean-Pierre Braganza, Pam Hogg, E.Tautz, Todd Lynn, Mary Katranzou and Hackett London to name a few.

In 2008 TONI&GUY also extended its support as official sponsor to the Vauxhall Fashion Scout initiative - the largest off schedule venue and the home of new talent that identifies emerging fashion designers and helped drive them forward.

Additionally, our LABEL.M personalised haircare range joined forces in 2013 with the British Fashion Council in an exciting partnership deal. The first time ever that London Fashion Week has lent its name to a product line as part of an official product endorsement. This exclusive collaboration saw the LABEL.M range featuring the official London Fashion Week logo on all of its packaging.


The British Fashion Council (BFC), formed in 1983, is a not-for-profit organisation focused on the relentless innovation, responsible growth and local and global amplification of the British fashion industry. Its mission is to champion British fashion on the world stage by pioneering world class programmes that unlock and elevate British creative talent. This is fuelled by an extraordinary diverse and inspiring community of advocates, icons, experts, and fans.