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BEYOND THE ACADEMY
Hairdressing education is often seen as the starting point of a career. At TONI&GUY, it is exactly that , but it is never the limit. Our Academy system is designed to do mor...
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Creative Collections
Next intake: 1st Feburary 2027
- Globally Recognised TONI&GUY Diploma
- Master Your Creative Vision and Latest Trends
- Become a More In Demand Hairdresser
Frequently Asked Questions
Who is the Creative Collections Course for?
The TONI&GUY Creative Collections Course is designed for qualified hairdressers looking to elevate their skills and take their creative work to the next level. Ideally, applicants will have around three years of salon experience and be ready to further develop their technical ability, confidence and creative visio.
This course is aimed at qualified hairdressers who are ready to progress their skills and creative career. Ideally, we recommend around three years of salon experience, as the course is designed to build on existing technical knowledge rather than teach the fundamentals of hairdressing.
How much does the course cost?
How much does the course cost?
1 day: £380 + VAT
2 days: £650 + VAT
3 days: £850 + VAT
Unfortunately we do not offer payment plans
What is the course format?
You can choose between one, two or three-day course options, depending on your learning goals and availability.
The programme combines personalised education, hands-on learning and practical demonstrations. You’ll work closely with experienced educators to refine your technical skills, explore creative techniques and develop your confidence as a stylist.
When are the next courses running?
2026 DATES:
Intimate session 5th October 2026 12–4 PM
2027
1st – 3rd February
30th March – 1st April
4th – 6th May
1st – 3rd June
5th – 7th July
6th – 8th September
25th – 27th October
1st – 3rd November
8th – 10th November
15th – 17th November
22nd – 24th November
Do I need to bring my own equipment?
Students need to bring their hairdressing kit including scissors, razor, brushes, combs; hairdryer; sectioning clips
We provide colour and styling products, plus models and mannequin heads.
Will I get to work directly with the TONI&GUY Artistic Team?
Yes. The programme gives you the opportunity to get up close and personal with members of the TONI&GUY Artistic Team, gaining insight into their approach to creativity, technique, fashion and education.
What You'll Learn
DAY ONE: THE CREATIVE LANDSCAPE
Start by exploring the ideas, techniques and trends shaping modern hairdressing. Through demonstrations from the TONI&GUY Artistic Team, discover how current hair fashion translates from the runway, editorial and global creative scene into the salon.
Develop your understanding of shape, cutting, colouring and styling while learning how to recognise what makes a look current, relevant and desirable to today’s clients. Hands-on workshop sessions then allow you to begin putting these principles into practice.
By the end of the day: you'll have a stronger understanding of where hair fashion is heading and the technical foundations to start translating those trends into your own work — keeping your skills relevant and your offering fresh.
DAY TWO: TREND TO CLIENT
Turn inspiration into in-demand salon work.
Build on the techniques introduced on Day 1 through further demonstrations and practical workshop sessions. Explore how to take creative inspiration and adapt it into personalised, wearable results that work for real clients.
Develop your understanding of shape, texture, movement and styling while refining your ability to assess the hair, identify the right approach and tailor current trends to individual clients. Learn to move beyond simply recreating a trend and instead interpret it in a way that feels modern, personal and commercially relevant.
By the end of the day: you'll be better equipped to offer clients the current looks they want, while adapting trends to suit different hair types, lifestyles and individual style — helping you stay relevant and competitive behind the chair.
DAY THREE: CREATE YOUR EDGE
The final day brings together the technical skills, trend awareness and creative thinking developed throughout the programme. Through advanced demonstrations and hands-on workshop sessions, refine your technique and develop complete, individual looks with guidance from experienced Artistic Team educators.
Push your creative thinking further as you make decisions around shape, colour, texture and finish, learning how to take inspiration from the latest hair fashion and turn it into your own work.
The programme concludes with a focus on taking your skills beyond the classroom — giving you the confidence to continue researching trends, evolving your technique and bringing fresh ideas into the salon.
By the end of the day: you'll leave with the technical confidence, creative perspective and trend awareness to keep your work current, offer clients something new and continue developing as a more in-demand hairdresser.
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Cos Sakkas
Global Creative Director and Head of Education
Highlights
- 3 x consecutive British Hairdresser of the Year, known for defining trends and creating iconic hair imagery.
- Multi-award-winning hair artist with extensive global fashion, editorial, backstage and campaign experience.
- Industry Hall of Fame inductee, recognised for pushing creative boundaries and inspiring the next generation of hair talent.
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Efi Davies
International Artistic Director and British Hairdresser of the Year
Highlights
- 3 x Hairdressing Champion - the reigning British Hairdresser of the Year, British Avant-Garde Hairdresser of the Year and Global Hairdresser of the Year,Creative Force Behind TONI&GUY: a key creative behind the brand’s editorial and avant-garde direction
- Award-Winning Avant-Garde Visionary - a multiple international award winner, including Best International Avant-Garde Collection at the International Hairdressing Awards and Big Shot Awards
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Francesco Fontana
Global Technical Artistic Director
Highlights
- World-class colour specialist with over two decades at TONI&GUY.
- Three-time British Hairdressing Awards finalist for Colour Technician of the Year.
- A key creative behind TONI&GUY’s global colour direction, combining technical expertise with a fashion-led eye.
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Courtney Spear
Head of Beginners Colour and Educator
Highlights
- Head of Beginners’ Colour, making technical colour feel accessible, inspiring and creative.
- Specialist in seamless blends, dimensional colour and classic techniques.
- 13 years at TONI&GUY, combining creative salon expertise with a passion for developing emerging stylists.
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Jon Wilsdon
GLOBAL ARTISTIC DIRECTOR
Highlights
- 2× North Western Hairdresser of the Year — winner in 2019 and 2024.
- Global education & artistic team leader, driving advanced education and talent development across TONI&GUY.
- London Fashion Week & international session artist, working backstage across leading shows, seminars and creative projects.
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Elle Page
Artistic Director and Head of Beginners Course
Highlights
- 2 x London Hairdresser of the Year Finalist - recognised at the British Hairdressing Awards in both 2024 and 2025, placing Elle among London’s standout hairdressing talent.
- Head of the Beginners Course at London Flagship Academy — trusted to shape and develop the next generation of hairdressers
- Artistic Director at TONI&GUY — celebrated for editorial styling, precision cutting and fashion-forward long hair,
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Charlie Henery
Technical Art Director
Highlights
- Previous British Colour Technician of the Year, recognised at the 2024 British Hairdressing Awards.
- NVQ and Hair Professionals Tutor at the TONI&GUY Academy, mentoring apprentices and developing emerging talent.
- Specialist in highlights, balayage and creative pastel colour, combining technical expertise with artistic flair.
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Yui Tateno
Educator
Highlights
- London Hairdresser of the Year Finalist — recognised at the 2025 British Hairdressing Awards, with further acclaim from Wella TrendVision.
- TONI&GUY Creative Force — shaping the brand’s creative education campaigns and bringing technical precision, contemporary vision and artistry to every look.
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Lucia Gaeta
Educator
Highlights
- Versatile stylist across men’s and women’s hair, with expertise in precision cutting, blow-dries and keratin treatments.
- TONI&GUY Academy educator and mentor, helping shape the next generation of hairdressing talent.
- 2019 Breakthrough Team alumna, with London Fashion Week session styling experience.
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Lucia Siero
Educator
Highlights
- London Hairdresser of the Year
- From Newcomer of the Year in 2023 to London Hairdresser of the Year in 2025, Lucia’s rapid rise reflects her dedication to the craft and her ability to shape what’s next in hair.
- An educator at the TONI&GUY Academy and Style Director at TONI&GUY Westfield, Lucia is passionate about innovation, education and inspiring the next generation of talent.
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Mounir Senhaji
Educator
Highlights
- A talented member of the TONI&GUY International Artistic Team, bringing a modern, fashion-focused approach to every look.
- With expertise across all hair types and textures, Mounir creates everything from effortless long layers to sharp, statement-making bobs.
- Known for his expert eye and personalised advice, he works with each client to create a look that feels considered, contemporary and uniquely theirs.
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Ermis Soumas
Educator
Highlights
- Cutting specialist known for precision, creativity and a sharp eye for shape.
- An educator within the TONI&GUY International Artistic Team, teaching across the brand’s professional programmes.
- Brings session, editorial and fashion experience to his cutting, education and creative work.
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Sara Cester
Educator
Highlights
- 2025 London Hairdresser of the Year finalist, recognised for her technical skill and creative vision.
- Passionate educator across Creative, Men’s and Foundational education at the TONI&GUY Academy.
- Brings a fresh, fashion-led perspective to TONI&GUY’s global campaigns and creative work.
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Sanja Mandusic
Artistic Director
Highlights
- Artistic Director and Academy Educator, specialising in textured, session and editorial hair.
- A driving force behind TONI&GUY’s texture education, championing innovative techniques and modern approaches to textured hair.
- A passionate mentor and educator, shaping the next generation of hairdressing talent and developing future Academy educators.
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Emmanuele Temperini
Head of Balayage and Technical Artistic Director
Highlights
- Award-winning colour specialist and Technical Educator at the TONI&GUY London Academy.
- From effortless classic colour to bold, transformative shades, Emanuele combines technical mastery with a distinctly creative eye.
- Industry-recognised talent, with finalist honours at the British Hairdressing Awards and Fellowship for British Hairdressing Awards.
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Dexter Johnston
Head of Men’s Education, Global Artistic Director and Academy Manager
Highlights
- Over 15 years with TONI&GUY, now serving as International Artistic Director and Academy Manager.
- 2025 finalist for Men’s Hairdresser of the Year at both the British Hairdressing Awards and AIPP Awards.
- Award-winning expertise, including Wella Professionals Gold Winner and L’Oréal Men’s Image Award Winner.
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Jo O'neill
Global Technical Artistic Director and Head of Technical Education
Highlights
- 3 x British Hairdressing Awards finalist, most recently recognised in 2025 alongside Tribu-te Big One Awards’ The One for Colour.
- 31 Years of TONI&GUY Expertise — as Head of Technical Education, Jo sets the standard for colour education across the brand, championing innovation and shaping the next generation of colourists.
- Expert in colour foundations, balayage and highlighting, delivering beautiful, healthy and technically precise results.
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Indira Schauwecker
Global Artistic Director
Highlights
- 3 x British Hairdressing Awards finalist and 2016 Avant-Garde Hairdresser of the Year.
- Award-winning member of the TONI&GUY International Artistic Team, bringing global campaign, editorial and stage experience to education.
- Multi-award-winning hair artist celebrated for fearless creativity and boundary-pushing cut and colour.
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