Since its establishment in 2009, Jolin Wu has been devoting herself to exquisite workmanship and traditional crafts as her mission. She uses her own artistic design language to create something worthy of everyone to be treasured and become their own personal style. A graduate of the Central Saint Martins college of art and design, Jolin Wu studied womenswear as well as artistic creation. She has produced work that carry a sense of both rebellion and elegance. Following a childlike and romantic design concept with hand-sewn details comparable to bespoke clothing, as well as conveying a cinematic-like poetic interpretation, her unique aesthetic approach is like a breath of fresh air in the industry.