ABOUT US

HERITAGE

GLOBAL REACH.
LOCAL CONNECTION

With over 700+ salons worldwide, TONI&GUY blends the strength of an internationally recognised brand with the individuality and creativity of local teams.

EDUCATION

MASTERS
OF OUR CRAFT.

For over 60 years, we've invested in developing exceptional talent, combining technical expertise with continuous education to deliver the highest standards of professional hairdressing.

FASHION

WHERE TRENDS
ARE BORN.

From iconic cuts to trend-defining collections, TONI&GUY continues to shape what's next in hair and fashion through its long-standing partnership with London Fashion Week.

HOW WE GOT HERE

With more than 700 salons across 38 countries, co-founder Toni Mascolo and his brother Guy started TONI&GUY back in 1963 with a single salon in Clapham, London.

1960'S

BORN IN LONDON.BUILT FOR THE WORLD.

The story of TONI&GUY began in South London, where brothers Toni and Guy Mascolo combined their passion, ambition and family heritage to open the first TONI&GUY salon in 1963. Trained by their father Francesco, a respected Italian hairdresser, the brothers brought a fresh perspective to an industry on the cusp of transformation.

Against a backdrop of cultural change, TONI&GUY quickly gained recognition for its modern, fashion-led approach. At a time when traditional barbershops and salons catered separately to men and women, the brothers embraced a unisex model, creating looks that reflected the evolving styles and attitudes of the decade.

Driven by creativity, hard work and a determination to do things differently, the salon rapidly built a loyal following. By the end of the decade, TONI&GUY had established itself as one of London's most exciting emerging salon brands, laying the foundations for the innovation, education and global growth that would define the decades to come.

1970'S

CHANGING THE FACE OF MODERN HAIRDRESSING.

The 1970s marked the emergence of TONI&GUY as a defining force in British hairdressing. Following the success of their South London salons, the Mascolo brothers made the bold move to London's West End, opening their first central London salon in 1973 and establishing TONI&GUY at the heart of fashion and culture.

As the brand grew, so did its reputation. Editorial work, industry recognition and a distinctive fashion-led approach set TONI&GUY apart, championing softer, more wearable hair that resonated with both clients and the industry alike.

The decade also saw the foundations of what would become TIGI, born from the brothers' ambition to create professional products designed by hairdressers, for hairdressers. Alongside the development of education, shows and seminars, these innovations laid the groundwork for the global brand that would follow.

1980'S

FROM SALON, TO GLOBAL BRAND

The 1980s were a decade of expansion, creativity and education. As demand for TONI&GUY's cutting and styling techniques grew, the artistic team travelled internationally, sharing their work through shows, seminars and educational programmes that helped establish the brand's reputation around the world.

Growth accelerated closer to home, with the opening of a second London salon in Chelsea and the launch of the first dedicated TONI&GUY Academy. Education became a defining pillar of the business, creating a platform for the next generation of hairdressers to learn, develop and refine their craft.

The decade also saw the beginning of TONI&GUY's pioneering franchise model, enabling talented stylists to own and grow their own businesses under the TONI&GUY name. Combined with award-winning creative work, editorial recognition and a growing international presence, the 1980s cemented TONI&GUY as one of the most influential names in global hairdressing.

1990's

A NEW GENERATION EMERGES.

The 1990s marked a period of rapid growth for TONI&GUY. Building on the success of its pioneering franchise model, the brand expanded across the UK and internationally, transforming from a respected salon group into a truly global hairdressing network.

Education remained at the heart of the business, with a growing artistic team helping to share TONI&GUY's techniques, creativity and philosophy around the world. The decade also saw a new generation emerge, with Sacha Mascolo and Christian Mascolo joining the business and helping to shape its future direction.

Fuelled by industry recognition, award-winning creative work and an unwavering commitment to innovation, the 1990s established TONI&GUY as one of the most influential and recognised names in global hairdressing.

2000's

60 YEARS. MAKE MORE ABOUT THE FUTURE A LEGACY LIKE NO OTHER.

The 2000s marked a defining new chapter for TONI&GUY, driven by the creative partnership of Toni and his daughter, Sacha Mascolo-Tarbuck. Together, they evolved the brand beyond hairdressing, positioning TONI&GUY at the intersection of fashion, creativity and culture.

Under Sacha's creative leadership, fashion became central to the brand's identity. The landmark partnership with London Fashion Week cemented TONI&GUY's place within the global fashion industry, while her distinctive creative direction transformed the brand's imagery, campaigns and visual aesthetic.

The decade also saw the launch of label.m, developed by Toni and Sacha to support the innovative techniques emerging from the artistic team. Alongside continued salon expansion, international growth and industry recognition, the 2000s established TONI&GUY as a globally recognised fashion-led brand. Toni's contributions to hairdressing were recognised with honours from both the UK and Italy, while TONI&GUY earned Superbrand and CoolBrand status, reflecting its influence on both the industry and consumers worldwide.

2010's

CELEBRATING A LEGACY.

The 2010s marked a milestone decade as TONI&GUY celebrated 50 years of hairdressing excellence. Building on its long-standing partnership with the British Fashion Council, the brand further strengthened its position at the heart of the fashion industry through designer collaborations, London Fashion Week and fashion-led creative work.

Under the creative leadership of Sacha Mascolo-Tarbuck, the artistic team continued to set industry standards through award-winning collections, global education and editorial campaigns featured in leading fashion and beauty publications. At the same time, TONI&GUY embraced digital innovation, creating new ways to connect with both hairdressers and consumers around the world.

The decade concluded with the loss of founder Toni Mascolo, whose vision, creativity and leadership shaped the brand for more than five decades. His legacy continues to inspire the TONI&GUY family worldwide.

2020's

HONOURING THE PAST. SHAPING THE FUTURE.

The 2020s have been defined by resilience, innovation and continued evolution. As TONI&GUY celebrated 60 years of hairdressing excellence, the business entered a new era under the leadership of CEO Sacha Mascolo-Tarbuck, continuing the vision established by founders Toni and Guy Mascolo while shaping the future of the brand.

The decade saw the launch of the Digital Academy and Learning Hub, expanding access to world-class education and connecting the global TONI&GUY community like never before. Alongside the continued growth of LABEL.M, the business strengthened its position as a leader in hair, fashion and education.

Creatively, TONI&GUY continues to set the industry benchmark under the direction of Global Creative Director Cos Sakkas. A three-time British Hairdresser of the Year, Cos has led the Global Artistic Team to continued international recognition, alongside the exceptional contributions of International Artistic Director and current British Hairdresser of the Year, Efi Davies, whose award-winning avant-garde work continues to inspire hairdressers worldwide.

Today, with a global network spanning hundreds of salons and academies, TONI&GUY remains committed to creativity, education and innovation, building on six decades of heritage while shaping the future of hairdressing.

AWARDS

THE INDUSTRY'S MOST AWARDED HAIR BRAND

TONI&GUY is proud to be one of the most decorated names in global hairdressing. With current British Hairdresser of the Year, Efi Davies, and three-time winner Cos Sakkas among our creative leaders, our team continues to set the benchmark for excellence across the industry.

TODAY'S VISION

SACHA MASCOLO-TARBUCK

My Vision is to grow the global professional hair space – building on the most influential hair and product brands – through creativity and excellence in education, unified within a digital space, delivering long-term profitable financial growth through elevated salons and supported by a high-performance culture, while leaning on our legacy to empower future generations.