Aquascutum London Collections Men AW15

The show

Designer inspiration:
The inspiration behind Aquascutum's collection this season is the late 50s and 60s with the theme being exploration. The collection includes several pieces of outwear, men's suits, parkas, fur and of course, the classic Aquascutum trench.

Hair inspiration:
The hair inspiration, 'lived in', complements the exploration/explorer theme. The hair is not perfectly groomed, and in fact, has an element of wildness. Also, the TONI&GUY Session Team played a lot with the idea of individuality by creating a slightly different style for each model.

Get the look

  1. Step 1

    Apply label.m Volume Mousse and build up some texture in the hair

  2. Step 2

    Blow-dry the hair with a label.m Turbo Dryer 3200. Once dried comb through the hair and smooth it out with a label.m Cushion Brush

  3. Step 3

    Depending on the density of hair, either use the NEW Deconstructor which has a dry finish or the NEW Sculpting Pomade which delivers a shiny finish. Both products are part of the new's range

  4. Step 4

    Work fingers through the hair to create the desired shape of the hair. Spritz with label.m Hairspray to set the hair

  5. Step 5

    Session kit: label.m Cushion Brush, label.m Hairspray, label.m Volume Mousse, Sculpting Pomade or Deconstructor

  6. Step 6

    Head of Team Daniele De Angelis and the TONI&GUY Session Team

About Aquascutum

  • The British weather is famed for its inclemency and unpredictability. Aquascutum invented the first waterproof cloth in 1853 and created the raincoat to...