Sass & Bide London Fashion Week AW15

The show

This was the first season that TONI&GUY worked with the native Australian brand. Taking place within the grand ballroom of Australia House, home of the Australian High Commission, sass & bide launched their new collection, titled ‘Mojo-Kiko’. Creative Director Anthony Cuthbertson revealed a new direction which told a tale of contrast and contradiction. Whilst the collection paid homage to the brand's heritage with rich embellishments, Japanese outerwear, kimono prints and robotic outlines brought a new energy to the designs.

Hair Inspiration
Contrasting but complementing the bold pieces, TONI&GUY and label.m Global Creative Director, Sacha Mascolo - Tarbuck and the team styled the hair to appear effortlessly dishevelled giving it a rock n' roll, 'lived in' vibe.

Get the look

  1. Step 1

    Section off centre parting and using label.m Extra Strong Mousse run through the hair to create texture

  2. Step 2

    Hair is blasted through, and if needed use label.m Titanium Pro-50 Styling Iron to smooth down ends

  3. Step 3

    Use label.m Resurrection Style Dust to the roots to give it even more texture and a bit of volume

  4. Step 4

    Tuck one side of the hair behind the ear before gathering up all of the hair and tucking it into the collar. Dishevel with fingers one last time before spraying with label.m Hold & Gloss Spray

  5. label.m Professional Haircare must haves:

    Extra Strong Mousse and Resurrection Style Dust

  6. TONI&GUY and label.m Global Creative Director Sacha Mascolo-Tarbuck and the TONI&GUY Session Team

About Sass & Bide

  • The brand established in 1999 by best friends, Sarah-Jane Clarke & Heidi Middleton, who began by selling bespoke denim on London's Portobello Road....