E. Tautz London Fashion Week Men's AW17

Saturday 7th January 10.00am

The show

Collection inspiration:
For his latest collection, Patrick Grant, Creative Director of E.tautz, drew inspiration from Peter Mitchell’s ‘Some Thing means Everything to Somebody’ photography series, which featured images of scarecrows isolated in fields across the UK. The collection captured the loose and dishevelled nature of these scare-crow images, featuring baggy trousers and loose fitted shirts.

Hair inspiration:
Using the scare-crow concept as a springboard Kevin and the TONI&GUY Session Team styled soft and bouncy waves that had plenty of volume and natural texture. As the models took the catwalk they were seen with hair that had seemingly been rained on and blown in the wind.

Head of Team
Kevin Luchmun

  • Get the look

    1. Step 1

      Distribute label.men Thickening Tonic throughout the hair

    2. Step 2

      Diffuse and work the hair upwards to create natural movement and volume

    3. Step 3

      Set hair with a blast of cold air using the label.m Tourmaline Dryer

    4. Step 4

      Apply label.men Grooming Cream to create structure, scrunch within the hair to incorporate natural texture. Blast through with cold air again to set

    label.m Professional Haircare Must Haves

    label.men Grooming Cream, label.men Thickening Tonic

    In the session kit

    label.m Tourmaline Dryer, label.m Magic Diffuser

    About E. Tautz

    • Designed by Patrick Grant, E. Tautz is Saville Row tailoring at its finest, incorporating sporting and military undertones, as well as including more...

    More E. Tautz shows

    • London Fashion Week Men's AW20

    • London Fashion Week Men's SS20

    • London Fashion Week Men's AW19

    • London Fashion Week Men's SS19

    • London Fashion Week Men's AW18

    • London Fashion Week Men's SS18

    • London Collections Men SS17

    • London Collections Men AW16

    • London Collections Men SS16

    • London Collections Men AW15

    • London Collections Men SS15

    • London Collections Men AW14