The show

Collection inspiration:
For his latest collection, Patrick Grant, Creative Director of E.tautz, drew inspiration from Peter Mitchell’s ‘Some Thing means Everything to Somebody’ photography series, which featured images of scarecrows isolated in fields across the UK. The collection captured the loose and dishevelled nature of these scare-crow images, featuring baggy trousers and loose fitted shirts.

Hair inspiration:
Using the scare-crow concept as a springboard Kevin and the TONI&GUY Session Team styled soft and bouncy waves that had plenty of volume and natural texture. As the models took the catwalk they were seen with hair that had seemingly been rained on and blown in the wind.

Head of Team
Kevin Luchmun

Get the look

1. Step 1

   Distribute label.men Thickening Tonic throughout the hair

2. Step 2

   Diffuse and work the hair upwards to create natural movement and volume

3. Step 3

   Set hair with a blast of cold air using the label.m Tourmaline Dryer

4. Step 4

   Apply label.men Grooming Cream to create structure, scrunch within the hair to incorporate natural texture. Blast through with cold air again to set

label.m Professional Haircare Must Haves

label.men Grooming Cream, label.men Thickening Tonic

In the session kit

label.m Tourmaline Dryer, label.m Magic Diffuser