What we wear London Fashion Week Men's AW18

Saturday 6th January 2018 14:00pm

The show

Collection inspiration:
The ‘Real World’ - opposing the modern-day ideology of how we are advised to dress

Hair inspiration:
Smart yet playful. Enhancing the models natural look

Head of Team
Dexter Dappe

Get the look

  1. Step 1

    Prep with a generous amount of label.m Fashion Edition Wax Spray

  2. Step 2

    Rough dry through with label.m Tourmaline Dryer

  3. Step 3

    Apply NEW label.m Fashion Edition Powder to Wax and work through hair using model’s natural texture to create hair movement

  4. Step 4

    Set and style with label.m Weightless Hairspray

label.m Professional Haircare Must Haves

label.m Fashion Edition Wax Spray, label.m Powder to Wax, label.m Weightless Hairspray

In the session kit

label.m Tourmaline Dryer

About What we wear

  • What We Wear are a contemporary menswear brand inspired by the wardrobe of the everyday man. Their brand ethos consists of incorporating timeless style...

More What we wear shows

  • London Fashion Week Men's SS18

  • London Fashion Week Men's AW17