Paria Farzaneh London Fashion Week Men's AW20

Saturday 4th January at 4pm

Backstage at London Fashion Week Men’s with TONI&GUY Artistic Director Federico Patelli where he created the looks for Autumn/Winter 2020 at Paria Farzaneh using the award-winning professional haircare range label.m

The Hair

  • What’s the inspiration behind the hair?

    In keeping with Paria’s nod to environmental influences, Artistic Director, Federico Patelli continues her journey by looking to the ‘great outdoors’ worked with a wet versus gritty texture to create a wind-swept style.

    The Collection

    What’s the inspiration behind the collection?

    For AW20, Paria Farzaneh looks to environmental, social, and community factors that we face on a daily basis. While unaware of what we are preparing for, or what tomorrow brings, a sense of confidence, practicality and awareness, ready for our next expedition. We need to be warmer, windproof, waterproof, heat sensitive, environmentally sensitive. Collaborations this season come from GORE-TEX INFINIUMTM, Thermore® and Converse. Insulation is provided by Thermore®, every jacket insulated with Thermore allows recycling of up to 5 PET bottles. Nylon or polyester yarn recycled sourced from used fishing nets, plastic bottles and other post-consumer recycled PET, which offers a water-repellent, Pfc Free finish.

    Get the look

    Top Tip 1

    Liberally apply label.m Sea Salt Spray to build a strong foundation and gritty texture

    Top Tip 2

    Use a label.m Magic Diffuser when blasting the product in for added definition and shape

    Top Tip 3

    Apply label.m Fashion Edition Wax Spray for shine and a wet-look finish

    Hero Products


    About Paria Farzaneh

    • Since the beginning, Paria's Iranian heritage has been of large influence to her collection. Paria manages to find a beautiful synergy between these...

    More Paria Farzaneh shows

    • London Fashion Week Men's AW19

    • London Fashion Week Men's SS19