Per Gotteson London Fashion Week Men's AW20

Sunday 5th January at 1pm

Backstage at London Fashion Week Men’s with TONI&GUY Artistic Director Fotis Sfetas where he created the looks for Autumn/Winter 2020 at Per Gotesson using the award-winning professional haircare range label.m

The Hair

What’s the inspiration behind the hair?

Artistic Director Fotis Sfetas brings the models together in the same sense of community by giving them quirky styles full of volume, however allows room for the model’s individual styles to be shine through.

The Collection

What’s the inspiration behind the collection?

Community and belonging are at the core of the new collection by Per Gotesson, as they are of his work and life. Denim is Per’s signature material, cut into a trench with unassuming shape at the shoulders and voluminous elegance in the body. There’s also a strict-line double-breasted long denim coat that lined with fleece, and a short black jackete with rough-cut seems at the sleeve head. Workwear is used to subvert masculinity, seen through blood-red crushed velvet aprons and a long t-shirt dress that’s ruched at the chest bone.