Velsvoir London Fashion Week Men's AW20

Saturday 4th January at 5:30pm

Backstage at London Fashion Week Men’s with TONI&GUY Artistic Director Louis Maharaj, who created the looks for Autumn/Winter 20 at Velsvoir using the award-winning professional haircare range label.m.

The Hair

  • What’s the inspiration behind the hair?

    Art Director Louis Maharaj worked with the theme of adventure and individual endeavors to reflect identity and diversity. The hair is all about a tailored approach for each model, in honour or craftsmanship, detail and design with natural movement and accentuated texture

    The Collection

    What’s the inspiration behind the collection?

    Velsvoir AW 20 draws inspiration from the concept of sustainable function and fashion. Working with traditional textures such as tweed, fine wool and organic cotton, the collection embodies elegance in the pursuit of adventure. The heritage of the countryside and the modernity of the city, working simultaneously to create a collection of garments to suit the man on the move.

    Get the look

    Top Tip 1

    Wet hair down and apply label.m Curl Define Foam

    Top Tip 2

    Scrunch through whilst shaping the texture of the hair – letting the hair fall naturally to aid root lift and movement, using a hairdryer on medium heat

    Top Tip 3

    Mix label.m Matte Paste and Fashion Edition Volumising Paste – one acts as a base and the other to shape and texturise. Work into hair liberally.

    Top Tip 4

    Pull out random areas and finish with label.m Hairspray

    Hero Products


    About Velsvoir

    • Velsvoir started with one tweet in 2012 and rapidly grew a presence in London and Dubai within a matter of weeks. Catering for a style conscious...

    More Velsvoir shows

    • London Fashion Week Men's SS20

    • London Fashion Week Men's AW19

    • London Fashion Week Men's SS19