Backstage at London Fashion Week Men’s with TONI&GUY Artistic Director Luke Harris at The Old Truman Brewery, creating the looks for the Spring/Summer 20 E. Tautz show using our award-winning in-house professional haircare range label.m.

The Hair

The Collection

What’s the inspiration behind the collection?

Juicy, fruity and floral for SS20, E.Tautz looks to Barry Manilow as inspiration. The collection references the sort of things Barry would wear to sing about the things he loves. Things that look like the wallpaper and the upholstered sofas in the photos that Tish Martha took.

Get the look

Top Tip 1

When prepping the hair with label.men Thickening Tonic, spray at arms-length to prevent the hair from getting too sticky.

Top Tip 2

Don’t overwork the hair too much or force it into a direction it doesn’t want to go, as this will make the hair look too rigid.

Top Tip 3

Use a comb and your fingers more than a brush for a lived-in effect.