St James's Show London Fashion Week Men's SS20
Saturday 8th June
Backstage at London Fashion Week Men’s with TONI&GUY Artistic Director Daniele De Angelis, creating the looks for the Spring/Summer 20 ST. JAMES show using our award-winning in-house professional haircare range label.m
What’s the inspiration behind the hair?
To compliment the light and breezy look of the collection, a soft, unstructured wavey look was created by the TONI&GUY team.
What’s the inspiration behind the collection?
Inspired by over 300 years of tailoring excellence on London’s historic Jermyn Street, the catwalk showcases a collective of pieces by designers ranging from Thomas Pink, Hackett, Dakes and Turnbull & Asser. Complimented by luxury leather goods by Alfred Dunhill who opened its shop on the corner of Jermyn Street and Duke Street in 1907.
Get the look
Top Tip 1
Prep the hair with label.m Grooming Cream and rough dry through the hair.
Top Tip 2
To build texture, apply label.m Sea Salt Spray and blast through.
Top Tip 3
Then using clips tease the hair in to natural waves and set with label.m Hairspray.