St James's Show London Fashion Week Men's SS20

Saturday 8th June

Backstage at London Fashion Week Men’s with TONI&GUY Artistic Director Daniele De Angelis, creating the looks for the Spring/Summer 20 ST. JAMES show using our award-winning in-house professional haircare range label.m

The Hair

  • What’s the inspiration behind the hair?

    To compliment the light and breezy look of the collection, a soft, unstructured wavey look was created by the TONI&GUY team.

    The Collection

    What’s the inspiration behind the collection?

    Inspired by over 300 years of tailoring excellence on London’s historic Jermyn Street, the catwalk showcases a collective of pieces by designers ranging from Thomas Pink, Hackett, Dakes and Turnbull & Asser. Complimented by luxury leather goods by Alfred Dunhill who opened its shop on the corner of Jermyn Street and Duke Street in 1907.

    Get the look

    Top Tip 1

    Prep the hair with label.m Grooming Cream and rough dry through the hair.

    Top Tip 2

    To build texture, apply label.m Sea Salt Spray and blast through.

    Top Tip 3

    Then using clips tease the hair in to natural waves and set with label.m Hairspray.

    Hero Products

    SHOP ALL LABEL.M

    About St James's Show

    • With an open-air catwalk along Jermyn Street showing the finest fashion from the area. With his pick of Jermyn Street, St James's menswear brands,...

    More St James's Show shows

    • London Fashion Week Men's SS19

    • London Fashion Week Men's SS18

    • London Collections Men SS17

    • London Collections Men SS16

    Want to be kept in the know?

    Get signed up to the official TONI&GUY newsletter for the latest news, offers and events.

    There was an error please try again.

    View our Privacy Policy on details of personal data use.

    Thank you

    Thanks for signing up! You can look forward to receiving the latest updates from TONI&GUY direct to your inbox.