Velsvoir London Fashion Week Men's SS20

Friday 7th June 18:00

Backstage at London Fashion Week Men’s with TONI&GUY Artistic Director Louis Maharaj at Kimpton Fitzroy London, creating the looks for the Spring/Summer 20 Velsvoir show using our award-winning in-house professional haircare range label.m.

The Hair

  • What’s the inspiration behind the hair?

    Inspiration is drawn from the emergence of a more daring break for menswear in the 1950’s. As the collection notes the departure from the classic black tuxedo to a more sculpted silhouette, similarly the hair takes on the concept of strong pompadour shapes to capture the essence of the ‘golden era’.

    The Collection

    What’s the inspiration behind the collection?

    The Velsvoir SS/20 collection draws inspiration from the jet set age of the 1950s and the golden era. Seeking a departure from the classic black tuxedo with the introduction of alternative colour palettes for the summer climates, this decade of dandy decadence is well signified and moves away from the mundane to offer a fresh new perspective. Keeping the jet set era, Velsvoir SS/20 infuses the spirit and new wave of design by working jacquard silks, cotton velvet and tropical wool in hues of Bordeaux, silver, mazarine blue and champagne.

    Get the look

    Top Tip 1

    Before picking the hair out apply label.m Therapy Oil Mist.

    Top Tip 2

    Use label.m Curl Define Foam to pack the hair full of moisture.

    Top Tip 3

    Use a wand at the end to create a clean and defined shape.

    The Products


    About Velsvoir

    • Velsvoir started with one tweet in 2012 and rapidly grew a presence in London and Dubai within a matter of weeks. Catering for a style conscious...

    More Velsvoir shows

    • London Fashion Week Men's AW20

    • London Fashion Week Men's AW19

    • London Fashion Week Men's SS19