A-JANE London Fashion Week SS20

Sunday 15th September at 3:00pm

Backstage at London Fashion Week with TONI&GUY International Artistic Director A-Jane creates the looks for the Spring/Summer 20 A-Jane show using our award-winning in-house professional haircare range label.m

The Hair

  • What’s the inspiration behind the hair?

    To co-incide with A-Jane’s asymmetrical design aesthetic, hair is slick and sleek with a flicked out fringe adhering to the left side.

    The Collection

    What’s the inspiration behind the collection?

    Using her past to contribute to the future of fashion A-JANE presents Perception, a modern collection of asymmetrical designs brought to life using a combination of bold colours layered on more neutral tones. This season sees A-JANE staying true to its aesthetic by creating innovative and contemporary clothing. The strong asymmetrical design of perception creates a unique, avant-garde silhouette. Ever the innovating designer, Alice Jane utilises modern techniques to produce 3D pleats, thus succeeding in fashioning elegant space age womenswear.

    Get the look

    Top Tip 1

    Use label.m Fashion Edition Wax Spray for a sleek ponytail

    Top Tip 2

    Use a pin tail comb for clean sections

    Top Tip 3

    After coating hair with label.m Fashion Edition Wax Spray, place a gauze/netting over the head and blast in with a hairdryer on high heat to eliminate fly-aways.

    Hero Product


    About A-JANE

    • Fashion Composer Alice Jane studied Film, Electronic and New Music at University of Music Freiburg, Germany where she dissected, understood and created...

    More A-JANE shows

    • London Fashion Week AW19

    • London Fashion Week SS19