David Koma London Fashion Week SS21

Tuesday 22nd September

Backstage at London Fashion Week with TONI&GUY International Artistic Director Cos Sakkas as he creates the looks for the Spring/Summer 21 David Koma shoot using our award-winning in-house professional haircare range label.m

The Hair

  • What’s the inspiration behind the hair?

    Aligning to the ‘sports-luxe’ nature of the collection, International Artistic Directors, Cos Sakkas, Efi Davies and the TONI&GUY Artistic Team created a wet-look ponytail, with lots of movement for a ‘lived-in’ texture.

    The Collection

    What’s the inspiration behind the collection?

    For Spring-Summer 2021, David Koma looks ahead to a future when tennis matches will once again gather its superstars and fans. Taking his point of departure in the wardrobes of its biggest icons – _as powerful off court as they are on it – _the collection celebrates the inimitable fashion culture of the tennis world in a conversation between high-octane sportswear and opulent savoir-faire. A natural progression for the sporty retro-futurism often attributed to the hand of David Koma, the aesthetic fuses the performance of materials made for movement and speed with the painstaking craftsmanship native to haute couture. Since its beginning, tennis has been a stage for self-expression, balancing strict dress codes for players and audiences alike with the defiant individuality triggered by such rules.

  • Get the look

    Top Tip 1

    Prep hair with label.m Fashion Edition Wax Spray and create a ponytail with loose sections at the front.

    Top Tip 2

    Apply label.m Hairspray to give hold and a wet-look.

    Top Tip 3

    Bring the front sections to the back to create the ‘lived-in’ texture and finish by twisting ponytail before setting again with label.m Hairspray.

    Hero Product


    About David Koma

    • David Koma is a London-based fashion designer who has become synonymous with the ultra body contouring silhouette, creating sculptural statement dresses...

    More David Koma shows

    • London Fashion Week SS24

    • London Fashion Week AW23

    • London Fashion Week SS23

    • Global Fashion Weeks SS22

    • London Fashion Week AW21