Our story

Our story

From a single salon in Clapham to iconic international brand, our story is one of global growth, inspirational leadership and outstanding creativity.

How our story unfolds

About us

We began life in Clapham, London in 1963. And now you’ll find us worldwide. An iconic British SuperBrand. And international fashion and style leader. Our story begins with two brothers with vision and ambition. Today, the company they created is home to thousands of the world’s most talented and award-winning hairdressers.

Fashion week

Fashion week

As an official partner, our global Session Team join together to style the hair at the leading fashion events.

Explore the shows & designers
Fashion week


Get the latest in hair, fashion and product information from the number one hairdressing brand in the world.

Read all the latest


Get a flavour of the awards we’ve won and the recognition we’ve received over the past 60 years.

Discover a decade of awards in detail
Sacha Toni


Get to know the people and the teams make us who we are, from our senior leadership to our key departments.

Meet the talent behind TONI&GUY
Our Story 60th Event Link 16-9

Our 60th Event

Immerse yourself in a world of high fashion inspired presentations and a stunning avant-garde finale in true TONI&GUY style.

Watch our recorded live stream