Priya Ahluwalia launched her eponymous multi award winning label in 2018, after graduating from the MA Menswear course at The University of Westminster. The Ahluwalia ethos originates from family trips taken to Nigeria and India during this time.

Considering every aspect of the design process, Ahluwalia works with responsible sourcing and manufacturing methods. The label combines elements from the designer’s dual Indian-Nigerian heritage and London roots and explores the potential of vintage and surplus clothing by giving existing materials new life through textile techniques.

Ahluwalia is informed by art, music, literature, and culture across the African and Asian diasporas to create an intersection between near and far, and past and present, making Ahluwalia both nostalgic and futuristic at the same time.


  • London Fashion Week SS24