Yulia Kondrania was born and raised in Moscow, Russia. She started making clothes for herself at the age of 10. After graduation she immediately started work for one of high street brand in Russia as womenswear designer, where she designed more than 14 capsule collections a year during period of 3 years. She gained a Central Saint Martins Graduate Diploma in Fashion. Later she was offered a place on the prestigious MA Fashion course at Central Saint Martins under direction of Louise Wilson.
After graduation Yulia was inspired to establish her own brand. It aims to offer unique aesthetic and ambitiously bring difference to the fashion industry through offering original personal design.
The mission of the brand is to revive femininity and beauty in womenswear and set up right balance at the intersection of art, creativity and correspondence to females’ needs and wants.