The Collection

The SS22 Collection proposed by Elisabetta Franchi represents the rebirth of a travelling woman, a curious dreamer who wants to go back to exploring the world with new eyes towards unexpected destinations.

Colours and patterns with the exotic spirit of a safari trip in a new femininity. Sinuous dresses in natural colours, with soft hues and animal prints embrace light and fluid fabrics, recalling sunny and wild landscapes. Even the accessories follow the same feeling of the collection, recalling adventure and the desire to seek new lands. In an imposing and evocative location, the women presented by Elisabetta Franchi advance courageously with the brand's signature feminine allure.

The Hair

The TONI&GUY Italy Artistic Team created a clean but also graphic hairstyle: a wet look with a strong character without sacrificing elegance and femininity. Deep side parting on the left with a hint of volume on the right side to totally enhance the face. Label.m Extra Strong Volume Mousse was then applied from the roots to mid-lengths to create control. The hair was then secured with cover clips. Then with the help of a straightener, very soft and spontaneous waves were created on the lengths, finished with a mix of Label.m Rejuvenating Radiance Oil and Label.m Rejuvenating Oil Mist for a super wet sleek look, precise, disciplined and close to the head.

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