The collection

The temptation of manual skill and colour signage, but also that of mixing techniques, references, the apparent differences between the seriality of ready-to-wear and the uniqueness of couture. This is how the new collection was born: dresses, trousers, skirts, tops worked with traditional techniques, combined just to give in to temptation with a mix of elements such as chiffon straps, crystal embroidery, nude tulle, feather harnesses. The accessories also follow the spirit of the collection, with the same references for women and men.

The hair

The TONI&GUY Italy Artistic Team has created hairlooks that are deliberately natural and spontaneous, with a slight movement. A slightly Rock&Roll 90s reference. The idea was to work on the identity of each individual model, enhancing the movement and natural texture of their hair. The products most frequently used were PLI and Beach Waves by L'Oréal Professionnel Tecni.ART, applied to dry hair to create an effect that was a little lived-in but at the same time not constructed. In the case of fuller hair, L'Oréal Tecni.ART Volume Lift Mousse was used. Men's hairstyles were created with the same feeling. The beauty of these hairstyles has precisely expressed the need to return to basic, being natural: today, more than ever, our hair represents our identity, our strongest fashion accessory expressing the most authentic essence of ourselves.

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