The show

Collection inspiration:
Solitary cloud gazing marks the basis of SS17. Ivory clouds contrasting a backdrop of sky blue brings forth the images of bleached denim found in the early skinhead culture, the rolling plethora of whites and off-whites rising like a dream, one of beauty and absolute freedom. As night forms the clouds begin to evolve, turning black in colour and heavy in weight, before buckling under the weight of their own existence until they collapse, much like the ill-faited skinhead culture.

Hair inspiration:
The hair for this show was inspired by 90's Grunge and the Kurt Cobain era. I wanted to create a highly textured look with an effortless cool effect

Head of Team
Kevin Luchmun

Get the look

1. Step 1

   Apply label.m Sea Salt Spray evenly throughout the hair working with the label.m Tormaline Dryer and scrunching section by section

2. Step 2

   Keep layering the label.m Sea Salt Spray throughout the hair to build texture

3. Step 3

   Once dry, apply label.men Thickening Tonic to individual strands of the hair to create separation around the face and achieve a lived in effect

label.m Professional Haircare Must Haves

label.m Sea Salt Spray, label.men Thickening Tonic

In the session kit

label.m Tourmaline Dryer