Bethany Williams London Fashion Week AW19

Tuesday 19th February 16:00pm

Join us backstage and front-row at London Fashion Week for the Queen Elizabeth II Award Winner, Bethany Williams AW19, where Head of Team Efi Davies created individual braided looks for each model weaving used recycled materials into the hair.

The show

What’s the inspiration behind the collection?

A champion of social and environmental causes, Bethany’s latest collection is representative of what positive fashion means where there’s use of recyclable, reusable elements. This season we’re seeing mult-coloured weaving in structured coats and longline chunky-knit jumpers with coordinating trousers for an eclectic feel.

What’s the inspiration behind the hair?

Efi Davies and the TONI&GUY session team interpreted the theme with verticle braids, interlaced with brightly coloured wool yarns in Orange and Greens, or Royal blue satin ribbons.

Get the look

Get the look at home using the award-winning label.m haircare range.

  1. Step 1

    Brush the hair taking vertical sections.

  2. Step 2

    Work in a little label.m Soft Wax and then create scalp braids throughout the length of the hair.

  3. Step 3

    Using a pin, lift just under the braid and insert a small piece of yellow cord place horizontally and evenly spaced.

  4. Step 4

    Taking the three back braids, interlace them together with Orange wool yarn all the way through to the ends. Finish with a light spritz of Hairspray.

Get the look using label.m


About Bethany Williams

  • Bethany Williams believes that social and environmental issues go hand in hand and through exploring the connection between these issues we may find...