Hellavagirl London Fashion Week AW19

Friday 15th February 2019 5:00pm

Join us backstage and front-row at London Fashion Week for Hellavagirl AW19, where Head of Team Hayley Bishop creates dimensional chignons to compliment the bold silhouettes of the collection.

The show

What’s the inspiration behind the collection?

A conceptual collection based on the novel ‘Wolves in the Wall’ which designer, Hellavagirl felt reflected a dark time in her life. As the collection progressed, Hellavagirl wanted to incorporate fun elements such as larger-than-life head pieces and ruffled hemlines to lighten the nature of the collection.

What’s the inspiration behind the hair?

Hair is dimensional and graphical, yet doesn’t deduct focus from Hellavagirl’s bold silhouettes. Inspiration is taken from photographer Rebecca Horn’s image ‘Unicorn’ which is portrayed through the use of black tape.

Get the look

Get the look at home using the award-winning label.m haircare range.

  1. Step 1

    Prep hair with label.m Volume Mousse applied to the roots and brush away from face.

  2. Step 2

    Gather hair into a low ponytail and smooth the surface of the hair using label.m Hairspray. Secure with elastic.

  3. Step 3

    For a super-sleek finish, put gauze fabric over the head and blow-dry on a hot heat to eliminate fly-aways.

  4. Step 4

    Apply label.m Soft Wax to the pony-tail and twist. Continue twisting the hair to construct a chignon.

  5. Step 5

    Secure in place by pining to the scalp.

  6. Step 6

    Finish the look by wrapping tape around the crown and secure under the chin. Wrap a second piece of tape following the hair-line and secure behind ears.

Get the look using label.m


About Hellavagirl

  • Fusing the decadence of fine art with innovative design practices and avant-garde dreaming, HELLAVAGIRL prides itself on producing beautifully crafted...

More Hellavagirl shows

  • London Fashion Week SS18

  • London Fashion Week AW17