I-Am-Chen London Fashion Week AW19
Sunday 17th February 2019 12:00pm
Join us backstage and front-row at London Fashion Week for i-am-chen AW19, where Head of Team Indira Schauwecker creates minimalist waves.
What’s the inspiration behind the collection?
What’s the inspiration behind the hair?
Get the look
Get the look at home using the award-winning label.m haircare range.
Apply label.m Extra Strong Mousse and blow-dry smooth section-by-section with a grooming brush.
Use label.m Hairspray and take wider sections for the creation of deep waves. Taking a small tong on each section – wrap the hair tightly around the barrel for up to eight – 10 seconds. Release – then hold in place with section clips.
Gently brush back the hair section by section – pushing in one direction, and then using the tong to almost indent the waves with the comb held parallel to form the deep waves. Apply a little label.m Shine Mist along the length of the hair as you go.
In contrast to the dry texture of the waves – liberally spritz the top only with label.m Hold & Gloss for a distinct high shine appearance. Set with Hairspray.