Join us backstage and front-row at London Fashion Week for i-am-chen AW19, where Head of Team Indira Schauwecker creates minimalist waves.

The show

What’s the inspiration behind the collection?

What’s the inspiration behind the hair?

Get the look

1. Step 1

   Apply label.m Extra Strong Mousse and blow-dry smooth section-by-section with a grooming brush.

2. Step 2

   Use label.m Hairspray and take wider sections for the creation of deep waves. Taking a small tong on each section – wrap the hair tightly around the barrel for up to eight – 10 seconds. Release – then hold in place with section clips.

3. Step 3

   Gently brush back the hair section by section – pushing in one direction, and then using the tong to almost indent the waves with the comb held parallel to form the deep waves. Apply a little label.m Shine Mist along the length of the hair as you go.

4. Step 4

   In contrast to the dry texture of the waves – liberally spritz the top only with label.m Hold & Gloss for a distinct high shine appearance. Set with Hairspray.