I-Am-Chen London Fashion Week AW19

Sunday 17th February 2019 12:00pm

Join us backstage and front-row at London Fashion Week for i-am-chen AW19, where Head of Team Indira Schauwecker creates minimalist waves.

The show

What’s the inspiration behind the collection?

For the fifth season i-am-chen continues to bring fun and a light-heated spirit to the audience. Technically, the brand constantly challenges and exploits capabilities of various knitting machines. AW19 is called ‘Unclassifiable’ - a focus on classic elements such as: grid, line and point. The designer researched the works of American abstract painter Agnes Martin where she discovered the ingenious approach of bringing classic shapes to life.

What’s the inspiration behind the hair?

Taking the designer’s approach to minimalism – Indira and the TONI&GUY session team used this element in order to keep the front simple – but contrasted against more complex detailing with sculpted deep waves.

Get the look

Get the look at home using the award-winning label.m haircare range.

  1. Step 1

    Apply label.m Extra Strong Mousse and blow-dry smooth section-by-section with a grooming brush.

  2. Step 2

    Use label.m Hairspray and take wider sections for the creation of deep waves. Taking a small tong on each section – wrap the hair tightly around the barrel for up to eight – 10 seconds. Release – then hold in place with section clips.

  3. Step 3

    Gently brush back the hair section by section – pushing in one direction, and then using the tong to almost indent the waves with the comb held parallel to form the deep waves. Apply a little label.m Shine Mist along the length of the hair as you go.

  4. Step 4

    In contrast to the dry texture of the waves – liberally spritz the top only with label.m Hold & Gloss for a distinct high shine appearance. Set with Hairspray.

Get the look using label.m


About I-Am-Chen

  • Zhi Chen dropped out of university as an engineering student in China to pursue her dream in fashion. She eventually won a national scholarship to study...

More I-Am-Chen shows

  • London Fashion Week SS19