Jiri Kalfar London Fashion Week AW20

Saturday 15th February at 8.30pm

Backstage at London Fashion Week with TONI&GUY Artistic Director Sophie Springett where she created the looks for Autumn/Winter 2020 at Jiri Kalfar using the award-winning professional haircare range label.m

The Hair

  • What’s the inspiration behind the hair?

    Artistic Director Sophie Springett and the TONI&GUY Session Team created an elegant and timeless soft wave, with a gritty texture to acknowledge the destruction that’s been caused to nature within the designer’s theme

    The Collection

    What’s the inspiration behind the collection?

    Our planet was once a garden – a paradise – where flora and fauna flourished and where nature existed in sync and was respected by humankind. Imagine. What a paradise it must have been. The inspiration for this collection is taken from just that, a chance to revisit the garden of Eden. In this romantic idea, Jiri understood that to re-imagine a vision of Eden is now only possible with the assistance of technology. Combining the haute couture way of creating garments such as embroidery and hand-stitching mixed with modern day technology, Jiri aims to create a demi-couture sustainable collection for today’s culture, yet with a humble reminder of the tradition and elegance of the past.

    Get the look

    Top Tip 1

    Prep hair with label.m Texturising Volume Spray to the root, and back comb for added volume

    Top Tip 2

    Section hair and use label.m 19mm Curling Tong to curl

    Top Tip 3

    Make sure the hair has completely cooled down before dressing out, to ensure the curls last as long as possible

    Hero Products


    About Jiri Kalfar

    • Jiri Kalfar is Czech based designer, who originally trained to be a ballet dancer. He infuses his innate sense of style into garments with folk-art...

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