Backstage at London Fashion Week with TONI&GUY International Artistic Director Efi Davies, where she created the looks for Autumn/Winter 2020 at SABIRAH by Deborah Latouche using the award-winning professional haircare range label.m

The Hair

The Collection

What’s the inspiration behind the collection?

Having worked as a high-profile stylist and currently UK Corresponding Editor for Elle Italia, Deborah Latouche debuts her first collection for AW 20. SABIRAH grew from a desire to fulfill the needs of the modern modest dresser, without having to compromise due to the limitations of fast fashion. Designer Deborah Latouche found herself drawn to the formation of flowers - the leaves and petals feature in a sleeve for example. She also found inspiration in the artwork of Tamara Natalie Madden and her paintings of everyday women elevated to a regal status

Get the look

Top Tip 1

Take profile parting forward in front of the radial (top section) of the head to create a turned wave that transforms into an infinity wave using label.m Texture Wax Stick to smooth

Top Tip 2

From radial parting, take two small sections from forehead to the crown and create two scalp braids

Top Tip 3

Keep hair flat on the sides with some label.m Hairspray and take front top section – split into two sections and make a knot which is secured with an elastic band