Simon Mo London Fashion Week AW20

Sunday 16th February at 8.30pm

Backstage at London Fashion Week with TONI&GUY International Artistic Director Jon Wilsdon, where he created the looks for Autumn/Winter 2020 at Simon Mo using the award-winning professional haircare range label.m

The Hair

  • What’s the inspiration behind the hair?

    International Artistic Director Jon Wilsdon and the TONI&GUY Session Team drew on the inspiration of the ‘ringmaster’, with an almost animated perspective where exaggerated waves become the focal point and set off against a sleek ponytail – think fashion illustration as though drawn with a felt pen

    The Collection

    What’s the inspiration behind the collection?

    Simon Mo AW20 is inspired by a dream, where he found himself to be a wild animal whisperer – able to talk to animals and experience their adventures alongside them. The designer spent time studying vintage veterinary practice and the relationship between circus animals and their trainers.

    The collection was presented through the eyes of childhood innocence. Prints and shapes are heavily inspired by the costumes of vintage circus trainers and wild animals. Giraffe print burnout, knitwear inspired by chinchillas - all made from faux animal skins. Silhouettes borrowed from veterinarian uniforms and outerwear are all highlights.

    Get the look

    Top Tip 1

    Spritz in label.m Fashion Edition Wax Spray to smooth and give a high sheen, then pull hair into a low ponytail against the nape

    Top Tip 2

    Create an off-set messy bun and apply more Wax Spray to sustain wet texture

    Top Tip 3

    Finish with intricate waves placed close and flat to the hairline and set with label.m Hairspray

    Hero Products


    About Simon Mo

    • Born in Taiwan, raised in Malaysia, Simon Mo’s unique background has allowed him to view womenswear fashion world with a unique perspective. He...

    More Simon Mo shows

    • London Fashion Week SS20

    • London Fashion Week AW19

    • London Fashion Week SS19

    • London Fashion Week AW18