The collection

For AW24 the runway show will be transformed into a ceremonial procession of goddess muses, embodying female archetypes explored in ancient Greek mythology, and early Christianity - the Virgin Mary, The Madonna, The Angel, The Temptress. The performance begins with Live music performed by Flora Yin Wong, playing the Guzheng, and Dimitra Petsa, the designer reciting poetry. The space is cleansed with chimes of bells and incense and the Runway begins - starting with a floor length White Wetlook Goddess Venus Dress, adorned with Clear Quartz crystals and billowing off-shoulder sleeves elevating last season's Pink Venus Silhouette.

The hair

Following Di Petsa’s exploration into godess muses, the hair created by International Artistic Director, Efi Davies and the TONI&GUY Session Team oozed femininity. The hair had an ethereal nature, the roots were flat to the head using LABEL.M Fashion Edition Gel to givea wet look feel, while the ends were loose adding an undone texture to the final style.

Hero Backstage Products