Private Policy presented by GQ China London Fashion Week Men's AW19

Sunday 6th January 2019 11:00am

Join us backstage and front-row at London Fashion Week Men’s for Private Policy AW19 presented by GQ China, where International Artistic Director Daniele De Angelis created multiple looks to interpret the collections three characters: robbers, workers and bankers.

The show

What’s the inspiration behind the collection?

The Private Policy FW19 collection tells the story of four characters who are integral to the money system: bankers, workers, police officers, and robbers. Blending downtown streetwear aesthetic with structured pieces, the collection radicalizes formal silhouettes and creates garments that have an easy-going flow. The AW19 colour palette ranges from rich browns, greys, and black to pops of gold, burnt orange and vibrant orange. Highlights include oversized tailored wool coats and outerwear referencing bankers; clear quilted vests and harnesses that pay homage to police officers and robbers; and denim utility workwear representing the working class..

What’s the inspiration behind the hair?

Daniele De Angelis and the TONI&GUY session team worked with the design-duo to interpret three of the characters specifically for the show: robbers’ workers and bankers with a view to complement the dynamic collection.

Get the look

Get the look at home using the award-winning label.m haircare range.

  1. Step 1

    Apply label.m Sea Salt Spray liberally throughout for a ‘sweaty appearance’. If hair is shorter smooth forwards towards face.

  2. Step 2

    Dry in slightly with the label.m Magic Diffuser attachment whilst at the same time scrunching hair with fingers to create an effortless silhouette that’s individual to each model’s texture.

  3. Step 3

    Finish as relevant with label.m Hairspray.

Get the look using label.m


About Private Policy presented by GQ China

  • PRIVATE POLICY was established in 2015. A New York based genderless brand, dedicated to bring the New York rebellious style and fierce free spirit to...