D.GNAK London Fashion Week Men's SS18

Monday 12th June 15.00

The show

Collection inspiration:
The inspiration behind South Korean menswear brand D.GNAK’s London Fashion Week Men’s collection came from the idea of ‘inevitable interaction’, or the coming together of two powers (yin and yuan) to one unstoppable end. In Buddhism, it’s believed everything in the world is created by the meeting of the yin and yuang – when it comes to fashion design, such chains of cause and effect are vital to the conception of the collection.

Hair inspiration:
Every look is unique, individual and diverse. Using each model’s natural texture, the team brought two elements together: sharp definition and a matt finish.

Head of Team
Daniele De Angelis

Get the look

  1. Step 1

    Prep hair using label.m Volume Mousse

  2. Step 2

    Blast through using the label.m Tourmaline Dryer

  3. Step 3

    Once dry, create natural texture by manipulating the ends with your fingers

  4. Step 4

    Apply label.m Souffle and work the product into the hair using your hands to create volume

  5. Step 5

    Finish with label.m Hairspray, but use hairdryer rather than applying directly to create a softer finish

label.m Professional Haircare Must Haves

label.m Volume Mousse, label.m Souffle, label.m Hairspray

In the session kit

label.m Tourmaline Dryer

About D.GNAK

  • D.GNAK is the menswear label of Korean designer Kang Dong Jun. Born in Seoul, Kang trained at New York’s Parson’s School of Design and launched D.GNAK...

More D.GNAK shows

  • London Fashion Week Men's AW18