John Smedley London Fashion Week Men's SS18

Saturday 10th June 12.00

The show

Collection inspiration:
This season the brand introduces ‘Precision/Fluidity’, a collection filled with firsts and new design development, yet remaining true to the brands heritage. Everyday items have been carefully edited to their essential form and function, freed from distractions to focus on what is important. Shapes and materials are finely tuned for the perfect balance of aesthetic appeal and practical simplicity. The combination of high concept and low maintenance gives this collection a sense of sustainability, communicating both the extended lifecycle of the object, and the considered style of the owner.

Hair inspiration:
The hair seen at today’s show was both understated and typically British. Featuring both men and women, the hair remained gender-neutral working with the model’s individual hairstyle. Cos Sakkas and the team created movement and texture for those with short hair, and two girls rocked glam ponytails.

Head of Team
Cos Sakkas

Get the look

  1. Step 1

    Apply label.m Volume Mousse onto dry hair to create texture and a foundation base

  2. Step 2

    Blast through hair using the label.m Tourmaline Dryer

  3. Step 3

    Using your hands, work Deconstructor throughout the mid lengths to the ends to enhance the separation and create a natural shine

label.m Professional Haircare Must Haves

label.m Volume Mousse, label.m Weightless Hairspray, Deconstructor, label.m Hold & Gloss Spray

In the session kit

label.m Tournamline Dryer Black, label.m Grooming Brush , label.m Pintail Comb

About John Smedley

  • The John Smedley story began during the infancy of the industrial revolution at our factory in Lea Mills, Derbyshire where you can still find us, over...