EDDA London Fashion Week SS17

Saturday 17th September 12.00pm

The show

Collection inspiration:
Inspired by an ethereal look reminiscent of childhood fairy tales, Sophie Springett complements the larger than life prints and silhouettes of Edda SS17. Bright colours contrasting with black and white set the tone of the collection, with oversized accessories and full skirts amplifying the colour palette.

Hair inspiration:
Creating a wet look texture and intricate braids makes an ethereal look, which was important to contrast with the bold colours and patterns of the collection

Head of Team
Sophie Springett

Get the look

  1. Step 1

    Take three equal sized small sections of the hair from the top, and work each section into a three strand reverse braid

  2. Step 2

    Take each braided section to the back of the hair and pin down flat to create a head hugging shape. Tie the three braids together and leave the rest of the hair loose

  3. Step 3

    Comb label.m Leave In Conditioner through the rest of the hair to create a high shine look

  4. Step 4

    Work label.m Volume Mousse through the length of the hair to create a texture, which can be manipulated and made rougher looking

  5. Step 5

    Pull the loose hair towards the front of the face and secure with label.m Hold & Gloss Spray

label.m Professional Haircare Must Haves

label.m Volume Mousse, label.m Leave In Conditioner, label.m Hold & Gloss Spray

About EDDA

  • AW16’s Ones To Watch winner Edda graduated from London College of Fashion and has been named by the New York Times as one of ten “fresh out of fashion...